sidenow executive summary
DESCRIPTION
sideNOW Executive SummaryTRANSCRIPT
Social Engagement Application
People Are Opinionated...Voicing their opinions on:
Opportunity
• Forums• Wall Posts• Comment Threads
Problem
No ClosureWall posts and forums are not
designed to organize, summarize or
settle these differences of opinion.
Missing OpportunityConversations, opinions and general
sentiment are getting lost in these
threads.
sideNOW has found a way to:
OrganizeMeasureMonetize
} this underdeveloped piece of
User Generated Content
By taking these debates off the comment thread and onto sideNOW...
Solution
sideNOW allows people to challenge their friends to a
debate and invite all their
other friends to pick a side and declare a winner.
Solution
You can also record your side via webcam, or embed
a youtube video.
No forced app permissions!
Unlike Others Apps...
When you see in your newsfeed that your friends are debating about something, when you click on
that debate you are taken directly to it...
Lacey Majors vs Alex Picazo
The Toilet Seat
Lacey��3XW�LW�GRZQ�LW·V�QRW�WKDW�KDUG�DQG�,�DOZD\V���$OH[��,I�LWV�VRRR�HDV\�WR�SXW�D�WRLOHW�VHDW�GRZQ���
Oscar Roscoe sided with Alex Picazo
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Only after people vote does sideNOW give
them the option to
allow app permissions so their pics show up
under the side they took.
People can choose not to allow the app and
leave their votes anonymous.
sideNOW utilizes gamificaction in
keeping stats on friends’
win-loss records and on the frequency you agree
with them.
Monetization Through Brands...
Why do brands care?
Brands are trying to target key user demographics
and get them engaged on
their fanpage...
Posting updates to Nike’s wall is not very engaging
and has no call to action
for fans to get involved.
Nike can pay sideNOW to embed media rich content
on Nike’s fanpage and get
Joe engaged with their brand.
When Joe gets engaged,
things go viral...
Engaging fans on Facebook is a top priority to bands and something they are willing to pay for because...
Opportunity
16% of the time Americans
spend online is on Facebook
Opportunity
Interacting with fans and getting them engaged on Facebook pays off. Engaged fans are...
Opportunity
Engaged Fans are...
28% more likely to continue
using a brand or product.
41% more likely to recommend
the brand or product.
Engaged Fans are...
Spend $71.84 (20-40%) more
on those brands or products.
Engaged Fans...
Engaged Fans...
But there is a problem...
Problem
Engagement is down 22%
70-90% of people who like
a page will never return.
Problem
Only 3-7.5% of page updates
and posts show up in a user’s newsfeed.
Problem
This is all due to a
Lack of Engaging Content
Problem
Solution
Media Rich Polling and Debating Embedded Directly on a Fan Page
• Grows & engages fanbase.
• Interface that users are comfortable
with from personal use.
– Leverages sideNOW community.
• Leverage Facebook social graph
and sharing.
• Captures sentiment and demographic data.
Like Button
Consumer Preferences=
The “Like” button is used to say you want to share something
Like Button
Consumer Preferences=
The “Like” button is used to say you want to share something
Solution
Brands can promote products and get real-time
customer feedback and
preferences.
Voting is a call to action. A “Like” button is not.
Brands can analyze the demographic breakdown of
the votes on the backend.
Solution:
Content doesn’t have to be Head-to-Head.
sideNOW provides the most media rich multiple choice
polls out there with media attached to each answer
choice.
Solution
Old Spice YouTube Campaign • Sales doubled in one month.
• Over 110 million views on YouTube.
sideNOW gives Old Spice a place to engage users on their fan page
instead of losing them to YouTube.
= HUGE VALUE
ENDS IN:
1W 3D:KR·V�WKH�0DQOLHVW"�0DQR�D�0DQR�LQ�HO�%DQRShare Like Follow+
2,457votes (43%)
2OG�6SLFH�*X\ )DELR
2OG�6SLFH�*X\
3,040votes (66%)
VOTE VOTE
)DELR2OG�6SLFH�*X\ See All See All
Old Spice GuySided with JamieSided with Adam See All See All
ENDS IN:
0W 4DIs Driving Tired Worse than Driving Drunk?Share Like Follow+
632votes (72%)
Yes! Drunk is still worse
498votes (28%)
( 45% 55% )Stats
VOTEVOTE ( 45% 55% )Stats
Kari Byron
Solution
Mythbusters Upcoming Episodes• Get fans engaged and voting on
which myths will be busted.
Old Spice GuySided with MillerSided with Bauserman See All See All
Who Should OSU Start at Quarterback?Share Like Follow+
ENDS IN:
1W 3D
6,780votes (68%)
Bauserman Miller
3,401votes (32%)
VOTE VOTE
Solution
News Stations• Engage audience online.
• Determine sentiment.
• Report on findings.
Solution
Sports• Fans want to pick a side.
• Teams & athletes want fans
more involved.
Solution
Politics• Engage voters.
• Insights on different demographic
opinions.
• Obama proved social media is a
necessity.
Solution.
So what is it worth to a brand to keep a fan engaged on Facebook?
Average Value of a Engaged Fan
Spend $ 71.84
Loyalty $ 43.71
Recommendations $ 13.57
Earned Media Value $ 6.79
Cost Offset for Fan Acquisition $ 0.47
Sum $ 136.38
Spend $ 71.84
Loyalty $ 43.71
Recommendations $ 13.57
Earned Media Value $ 6.79
Cost Offset for Fan Acquisition $ 0.47
Sum $ 136.38
Spend $ 71.84
Loyalty $ 43.71
Recommendations $ 13.57
Earned Media Value $ 6.79
Cost Offset for Fan Acquisition $ 0.47
Sum $ 136.38136.38
$681,900 ADDED VALUE
Fan Page with 100,000 fans:
+5% FAN ENGAGEMENT =
$136.38 x (100,000 fans x 5% increase)=
When sideNOW increases the fan engagement...
sideNOW is already working
with Ohio State Athletics.
Ohio State used sideNOW in their push to reach
1,000,000 fans to make them the largest university sports
fanpage in the world.
$6,819,000 ADDED VALUE
Over 1,000,000 Fans
$136.38 x (1,000,000 fans x 5% increase)=
+5% FAN ENGAGEMENT =
Market:
The average billion dollar company
spends $750,000 a year on
social media.
Competition...
Market:
Buddy Media:
Competition
•Revenue:•2010 ~ $20M•2011 ~ $40M
•$54M Series D Funding
North Social:
Competition
•Acquired by Vocus:•$7M Cash•+$18M Earnout
Wildfire:
Competition
•2011 Revenues:•$35-45M
Competitive Advantage
All “Likes” are Not Created Equal
BribeEngagement
>
Competitive Advantage
{Focus on Sweepstakes:• Goal is to acquire likes•Engagement secondary•People “Like” page to win
something. Not because they are interested.
• People are bribed to “Like”
Competitive Advantage
Focus on Engagement:•Creates Engaging Content
•Promotes Social Sharing
•Captures and Measures Sentiments & Demographics
•People “Like” because they are engaged
{
Sales & Marketing Plan
•Leverage Brand Relationships
•Leverage Relationships with Marketers with Brand Relationships
•Hire Sales Team (Heavy Commission)
•Automation Comes with Momentum
Business Model
•Pay Per Campaign
•Monthly Subscription
•Pay Per Performance} equates to roughly $1-6k/month/brand
Size of Market
# of Fans Amount of Pages
>1 Million fans 1,000 fan pages
.5-1 Million fans 5,000 fan pages
100k-500k fans 10,000 fan pages
10k-100k 40,000 fan pages
Current/Interested Customers:
Team:
Alex PicazoFounder & CEO
Lacey MajorsChief Creative Officer Development
This is a growing market in which companies are making a lot of money and being acquired.
sideNOW helps Brands & Companies:
Summary:
•Grow and Engage their Fanbase
• Promote Social Sharing
• Capture & Measure Consumer Preferences & Analytics