showcasing great content: don't bury the lede

Showcasing Great Content: Don’t Bury the Lede

Julie Vakoc @julparkProject Manager / Harvard Law School

#hewebNE #ne13

Big Picture: HLS site

Site doesn’t represent the brand

Can’t tag or share content

Navigation issues

Not responsive or accessible

Need better front end design

Site doesn’t represent the brand

Can’t tag or share content

Navigation issues

Not responsive or accessible

Need better front end design

If you build it, they will come.

Pilot: News site

Great news content

Hard to surface beyond homepage

Does anyone even use the homepage?

Difficult editorial workflow

GINSBURG

THOMAS

HOLDER

BALDWIN

What is the problem...

really?

Our News Reality

And then there is this.

Site doesn’t publish on demand

Lack of institutional knowledge

Legacy product

Java Issues

Wait…there is more.

Where do we go from here?

Online Strategy

School Survey Results Discussion

We think we know.

But…how did they do it?

Taxonomies

Editorial workflow

Initial content types

Wordpress test drive

Let’s do this!

Increase Engagement with news

Integrate Magazine with News

Categorize & Surface Content Easily

Responsive & Accessible

Reduce Content Entry Effort

today.law.harvard.edu

Now what?

Content is living longer

Bulletin features - big bump

Easier integration with Gazette

Drag and drop interface

Faster and improved workflow