lede king
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lede king. The Winner!!!!!. “The eight GOP candidates tackled a wide range of economic issues in the October 11 debate, but the focus repeatedly returned to Herman Cain’s 9-9-9 tax plan.”. ‘Steve Jobs and the Future of Newspapers’ WSJ 10/10/11. Steve said:. - PowerPoint PPT PresentationTRANSCRIPT
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lede king
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The Winner!!!!!
“The eight GOP candidates tackled a wide range of economic issues in the October 11 debate, but the focus repeatedly returned to Herman Cain’s 9-9-9 tax plan.”
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‘Steve Jobs and the Future of Newspapers’ WSJ 10/10/11
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Steve said:
As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad)
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Steve said:
As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad)
In 2006, he predicted that in five years there would be no printed newspapers
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Steve said:
As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad)
In 2006, he predicted that in five years there would be no printed newspapers
Challenged older media to adapt to how he thought people would consume their product
![Page 7: lede king](https://reader035.vdocuments.us/reader035/viewer/2022062305/56816232550346895dd268d1/html5/thumbnails/7.jpg)
Steve said:
As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad)
In 2006, he predicted that in five years there would be no printed newspapers
Challenged older media to adapt to how he thought people would consume their product
Top use for iPad is news
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Steve said:
As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad)
In 2006, he predicted that in five years there would be no printed newspapers
Challenged older media to adapt to how he thought people would consume their product
Top use for iPad is newsWhat was Steve’s fave bookmark?
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After the lede...
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Ledes are so important because they force you to organize and prioritize your material
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Ledes are so important because they force you to organize and prioritize your material
But most of the time, the lede is just the beginning
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Ledes are so important because they force you to organize and prioritize your material
But most of the time, the lede is just the beginning
Important to have some idea of how long your story will be: depends on your editor or teacher
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Ledes are so important because they force you to organize and prioritize your material
But most of the time, the lede is just the beginning
Important to have some idea of how long your story will be: depends on your editor or teacher
Creation of universe covered in Genesis chapter 1... just seven graphs!
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Ledes are so important because they force you to organize and prioritize your material
But most of the time, the lede is just the beginning
Important to have some idea of how long your story will be: depends on your editor or teacher
Creation of universe covered in Genesis chapter 1... just seven graphs!
Is Genesis 1:1 the best lede ever?
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Ledes are so important because they force you to organize and prioritize your material
But most of the time, the lede is just the beginning
Important to have some idea of how long your story will be: depends on your editor or teacher
Creation of universe covered in Genesis chapter 1... just seven graphs!
Is Genesis 1:1 the best lede ever?“In the beginning God created the heavens and
the earth.”
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Briefs
A short inverted pyramid news story
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Briefs
A short inverted pyramid news storyFrom one to maybe five graphs
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Briefs
A short inverted pyramid news storyFrom one to maybe five graphsStill immensely popular in all media: local,
state, national, international, print, broadcast and internet
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Brites
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Brites
A featurette: generally odd or amusing nuggets
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Brites
A featurette: generally odd or amusing nuggets
Comic relief from the hard news of the day
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Brites
A featurette: generally odd or amusing nuggets
Comic relief from the hard news of the dayLedes are fun, designed to draw you in... not
inverted pyramid
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The nut graph (or graf)
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The nut graph (or graf)
Keep in mind: basically two broad types of stories: hard news with inverted pyramid lede that gets right to the point... and stories that don’t get there until the second graph or even later
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The nut graph (or graf)
Keep in mind: basically two broad types of stories: hard news with inverted pyramid lede that gets right to the point... and stories that don’t get there until the second graph or even later
So when you have a soft lede or an anecdote lede, you need a nut graph to explain what the story’s all about: the first sentence doesn’t do that
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The nut graph (or graf)
Keep in mind: basically two broad types of stories: hard news with inverted pyramid lede that gets right to the point... and stories that don’t get there until the second graph or even later
So when you have a soft lede or an anecdote lede, you need a nut graph to explain what the story’s all about: the first sentence doesn’t do that
Called the nut graph because it condenses everything in a nutshell
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Brite #1
A 21-year old man in Vallejo, California made a bet
He bet $100 with his friends that he could fit into a child’s swing in Blue Rock Springs Park
He used laundry detergent as a lubricant and wedged into the swing last Friday night
He got stuck. His friends left him.The park groundskeeper found him Saturday
morning, screaming for help. He’d been there nine hours.
Firefighters rescued him, using cast cutters
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Brite #2
A Teamster was using a portable potty at a job site in Richland, Washington
The job site was a nuclear reactorWhile he was inside, a forklift operator picked up the
toilet. The driver did not know anyone was insideThe forklift moved the chemical toilet a foot off the
ground and across a gravel roadThe forklift blocked the door so the Teamster could
not get outWhen he put the toilet down, the operator heard the
Teamster and let him out
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Brite #3
Joe Williams runs a shoeshine parlor in St. Louis
He’s been in business for 38 yearsWilliams has seven children, all of whom
attended college. Two are lawyers, two are doctors.
Ever since she was elected mayor in 2006, Melissa Brown has had her shoes shined at Williams’ parlor, located at 1st and Main street
Monday night, Mayor Brown declared that Wednesday, October 25 will be Joe Williams Day
All seven of Williams’ children surprised him by attending the City Commission meeting
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Assignment November 1
Pages 133-152 in TTS
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Assignment November 1
Pages 133-152 in TTSYou will have a test!. It will be 100% writing:
you will show your command of ledes, inverted pyramid story structure, news judgment, brites, briefs, features, all kinds of quotes and attribution, and service journalism