shoestring video-somet 2011-brian matson

“Two Takes: How Two Different Destinations Capitalize on Video

Content Marketing”

Shoestring Budget Video

Only So Many Hours in a Day

Limited Budget

$1,000+ PER MINUTE

LONG PROJECT TIMELINES

“MR. EXPERIMENTER”

Produce Multi-Use Content

Website Content

Blog Posts

Enhanced Search (SEO)

Social Media Posts

HELP Your PARTNERS

GAIN TRUST of the Community

Remain Flexible

Become Consistent

Reality VS Fantasy

“Poor Mans” Wish List

HD Camera $100-$200

Microphone/Audio Recorder $100-$200

Total Investment: $300

VS

*Advanced Settings

Video Length

Less Is More

Storyboards – Get Organized

Quick N’ Easy Formula

• Go “SHOOT” when it is busy

• Get 5-10 Shots MAX

• Fronts of Heads & Teeth

• Limit the shots to 5-10 Secs

Human Tripod

Keep the LIGHT BEHIND YOU

BAD AUDIO RUINS GREAT VIDEO

Fill Out ALL Fields!

Add (VIDEO) to Titles

LINK IT ALL UP!

Recycle the Content

Be Authentic

Keep It Simple

DON’T Take Yourself So Seriously!

Don’t Be Afraid to Make an

out of yourself once in a while!

Sometimes You Gotta Be

THAT GUY.

If You’re Not Having Fun

You’re Not Doing it Right