sheffield on itunes u - university of sheffield/file/publicengagementitune… · itunes u"...

Creating content for iTunes U - 1���Sheffield on iTunes U ���

• Dr Graham McElearney,

• Dr Mark Winter,

• Sheffield on iTunes U

Programme for today •  Introduction to Sheffield on iTunes U

•  Examples of educational materials

•  Activity

•  Planning Content

•  Activities

•  Where to go next

iTunes U •  Part of the iTunes Store

•  Universities make audio-visual materials available for free

•  Accessed via iTunes software on PCs, Macs

•  Mobile access on iPhones and iPads using the iTunes U app

•  Android users access using TuneSpace (free from Play)

Why are we doing it?

• A responsibility to share knowledge with the world������

• To raise the international profiles of individuals, their discipline, department and the University

International

Russell Group

Sheffield

Russell Group

Sheffield

iTunes U and YouTube •  Both offer video and audio content for free

•  Both are “channels” - don’t have to be mutually exclusive

•  iTunes U - not blocked in China

•  iTunes U - downloadable content - content available offline

•  iTunes U - content can be structured as a “course”

•  YouTube can have distractions

iTunes U and MOOCs •  MOOCs:

• Typically weekly structure of content

• Often provide assessment activities such as quizzes, blog postings

• Encourage interaction between other students

• Offer certification for completion

iTunes U and MOOCs

•  iTunes U:

• Content grouped as collections or “courses”

• No timetable

• No formal support or assessment

• No certificates or credit

Meaning of iTunes U to TUoS

• A vision: ������

• To take the fantastic diversity of excellence that is the University of Sheffield, and distil, distribute and celebrate it in digital form

What else should be here? What shouldn’t be here?

Excellence in......

• Learning and teaching

• Research

• Public engagement

• Outreach

• Supporting the student experience

• Student generated materials

A demo.....

•  Materials organised into collections

•  Audio, video, screencasts

•  PDFs and eBooks can also be added

•  Collections have “cover art”

•  Metadata - title, description, keywords

Learning and teaching

Examples......

Screencast tutorials....

Learning and teaching

Examples......

Talking head - voice of expert or discussion....

Learning and teaching

Examples......

Instructional video.....

Learning and teaching

Examples......

Audio....

Research

Excellence in

Video produced by external agency

Public engagement

Excellence in

Audio recordings

Excellence in

Supporting the student experience

Video Interviews

Examples......

Student projects

Realise Your Dreams

What sort of content? • But must be legal

• No copyright infringing material

• Contributors need to consent

Who is the audience?

Thomas Pleil CC BY NC 2.0

Activity

• In pairs:

• Think of an idea from your own work to contribute

• Identify which category (learning and teaching, research, public

engagement, outreach, student experience, student generated)

• Identify type of content (e.g. instructional video, audio interview)

• What sort of support would you need?

What sort of content? •  Lecture recordings - timetabled or special events

•  Specialist interviews or discussions with colleagues

•  Instructional videos

•  Screencast tutorials

•  To provide learning resources on location e.g. field work

•  Answers to Frequently Asked Questions

•  Student generated

•  Limited only by imagination.......

Break

Creating content for iTunes U - II���

Planning content

• Dr Graham McElearney,

• Dr Mark Winter,

• Sheffield on iTunes U

Session outline •  Introduction to some design principles

•  Introduction to some tools

•  Activity - planning your content

•  Activity - recording your content

•  Where to go next.....

Designing content •  Not a prescriptive guide….

•  No right or wrong answers

•  A chance to generate some ideas

•  Some tools to help structure your thinking

Start with a broad aim

•  Think of material in collections

•  Broad aim is analogous to module aim

•  Or complementary to module aim

•  To provide students with a series of worked examples....

•  To provide a practical demonstration of techniques...

•  To introduce a variety of different opinions....

What sort of engagement with the medium?

•  Inform?

•  Amuse?

•  Challenge?

•  Prompt activity or discussion?

•  Reinforce?

•  Or a combination?

What sort of content? •  Lecture recordings - timetabled or special events

•  Specialist interviews or discussions with colleagues

•  Instructional videos

•  Screencast tutorials

•  To provide learning resources on location e.g. field work

•  Answers to Frequently Asked Questions

•  Student generated

•  Limited only by imagination.......

Audio or Video • What do the different media offer?

• What do they convey well or less well?

• What are the challenges in production?

• What are the limitations in delivery?

Structure and format •  Establish your aims and objectives at beginning of series and/or each episode

•  Introduce yourself

•  Let the students know what they are expected to do during or after the podcast

•  Consider adhering to a format for your collection

•  Consider use of music, interviews etc to add variety

Activity - planning your content •  In pairs

•  Define title and aim for a collection - Description

•  Whose voices

•  Choice of media and why?

•  Choose type of content

•  Type of engagement with the medium

•  Start to draft content for first item.....

Planning tools – consider using…..

•  10 Factor Model

•  Learning outcomes

•  Types of Engagement

•  iTunes U Design Form

•  Video ‘treatment’ sheets

d block elements and human history....

•  To provide a weekly introduction to key components of the d block elements and human history module

•  Inform, challenge

•  Graham McElearney, Mark Winter

•  audio - flexibility of delivery

•  Discussion/interview

•  “Copper - from green mud to shiny things......”

Activity - producing your content •  Work in groups

•  Take turns to be the presenter and producer/camera operator

•  Or try an interview type approach - interviewer and interviewee

Freely available technology for producing iTunes U materials

•  PC users - including those on Managed Desktop:

• Audio can be produced with Audacity

• Video can be produced with Windows Movie Maker

• Screencasts can be produced with Echo360 Personal Capture

Freely available technology for producing iTunes U materials

•  Mac users:

• Audio can be produced with Garageband or Audacity

• Video can be produced with iMovie

• Screencasts can be produced with Echo360 Personal Capture

Available Support •  Creative Media Team

•  Equipment loan

•  Editing facilities

•  Support and advice

•  Direct support for production

•  Training and support for your students

•  Freely available software for audio and video editing

Come and join us! •  www.shef.ac.uk/itunesu"•  itunesu@sheffield.ac.uk"

•  m.winter@sheffield.ac.uk"

•  g.mcelearney@sheffield.ac.uk"

•  i.loasby@sheffied.ac.uk"

•  tom.foster@sheffield.ac.uk"