sharing social media academic and professional information through
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This class is primarily based on an excellent article by Soumitra Dutta – What’s Your Personal Social Media Strategy, Harvard Business Review, November 2010, pp. 127-130.
Jeffery Loojeff@jeffloo.com
guest lecture for LIB 100, Wake Forest UniversityNovember 30, 2010
What is social media?Technologies on the Web and Internet that allow interactive dialogue with other people.
(Wikipedia, 2010)Many different types of social media, see handout p. 2.
Share online People view and may respond
Discussion may begin
BlogsWebsite where authors post regular entries like commentary, description of events, multimedia, etc.
Readers can leave comments.
Example tool: Blogger, http://www.blogger.com
Wake Forest News Center, http://newscenter.blogs.wfu.edu/
MicroblogsLike a blog, but the entries consist of a very short sentence, image, or video.
Example tool: Twitter, http://twitter.com/
deaconfootball, http://twitter.com/deaconfootball
Social networkingTechnology for maintaining social relationships.
Think Facebook.
Example tool: LinkedIn, http://www.linkedin.com
Wake Forest University Boston Area Alumni Network, http://www.linkedin.com/groups?home=&gid=86871
Video sharingWeb sites where you can upload, share, and view videos.
Example tool: YouTube, http://www.youtube.com/
Wake Forest University Channel, http://www.youtube.com/user/WFUniversity
Presentation and document sharing Web sites where you can upload, share, and view presentation slides and other documents.
Example tool: SlideShare, http://www.slideshare.net/
Wake Forest University ITSM, http://www.slideshare.net/UniversityITSM
Class objectives
Social media for sharing academic and professional information1. Recognize the value and risks2. Implement social media3. Consider appropriate use
Communicate who you are
Potential risks
Misunderstandings
Misuse of this information by others
Concerns about your professional image
Potential benefits
Showcase your talent, work, ideas, etc
Get recognition
Forge connections with others
Engage with others
Potential benefits
Discussion
Sense of community for assistance and feedback
Potential risks
Contacts may post information you don’t want shared
Maintaining your social media may become a distraction
Learning from others
Potential risk
Relying on anecdotal information from your social network may introduce bias
Potential benefits
Quick and direct communication
Collect information, news, and recommendations in a timely manner
Managing your professional imageWhat if a potential employer saw your online identity?
75% of recruiters and human resources professionals research job candidates online (Dutta, 2010)
People have been fired for comments on blogs and Facebook
Permission to shareShare information that you have permission to share.
Be careful of confidential, proprietary, and extremely sensitive information.
In general, if you have private information you want to maintain control over, think carefully before sharing via social media.
Permission to shareDo not break copyright.
Learn more about copyright at: http://zsr.wfu.edu/services/research/guides/copyright/
You cannot copy, distribute, and adapt the work without the permission of the person /group who has copyright.
Permission to share
If there is a Creative Commons License, you may have special permission to copy, distribute, and adapt it.
Learn more: http://creativecommons.org/about/licenses/
Next steps
1. Google yourself.
What does your online identity say about you?
2. Consider creating a professional online identity.
Share your CV/resume, sample writing, sample works, etc.
Part 3: Appropriate use of social media
Dutta (2010)
Maximize potential and minimize risks by planning your communication between:
different target audiences
private public
different spheres of your life
personal professional
Personal lifehobbies
leisure activitiespersonal pursuits
your family and friendsetc.
Professional lifework
researchwriting
work-related ideasetc.
people you trust friendsfamily
close work colleaguesetc.
Private audience Public audiencestrangers
peersgeneral public
casual colleaguesetc.
Discussion activity
Divide into four groups:– Group 1: personal sphere + private audience– Group 2: personal sphere + public audience– Group 3: professional sphere + private audience– Group 4: professional sphere + public audience
See definitions on handout page 5.
Discuss
Focusing on your assigned life sphere and target audience, discuss:
1. What information might people want to share through social media?
2. Are there certain topics to focus on?
3. Are there certain topics to avoid sharing?
Record your responses on handout page 6.
1. Compare your responses to Dutta’s evaluation (see next slide). How are they similar or different?
2. Report to your class:– A summary of your discussion– A summary of Dutta’s evaluation– Any differences and similarities
Source: Dutta, Soumitra. 2010. What’s Your Personal Social Media Strategy? Harvard Business Review. November 2010, pp.127-130.
Summary
1. Social media lets you communicate who you are, engage with others, and learn from others in an academic and professional capacity.
2. Take advantage of the potential benefits, but beware the risks.
3. If you choose to use social media technology for sharing your academic and professional work, address the potential risks related to your professional image and your responsibilities for sharing information.
4. Use social media safely and effectively by developing personal guidelines and restrictions for the different spheres of your life (personal versus professional) and with your targeted audiences (private versus public).
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