#sharethis2015 class 3: professional and organizational approaches to social media
Post on 23-Jan-2018
183 Views
Preview:
TRANSCRIPT
Share This: Professional and Organization Approaches to Social Media
Session THREE
Lance Eaton
leaton@northshore.edu
@leaton01
North Shore Community College
#ShareThis2015
OutlineO Observations since last week.
O The Why of Social Media
O Big Picture - Social Media
O Tracking
O Analytics
O Capturing
O Streamlining
O Budgeting for Social Media
O Recommend Resources
O Return to LinkedIn
O Evaluation
Observations of Social Media
O Content (information presented)
O Type of content (text, image, video, audio, link)
O Number of engaged people
O Number of interactions
O Types of interactions (what are the different way people can interact
with it)
O When/Where was it posted from (if available)
The Why of Social MediaPersonal Brand
Connect with specific interests.
Share particular content.
Praise more, complain less (or be
constructively critical).
Align digital self with professional self.
Be both professional and personal.
The Why of Social MediaFacilitate & Engage Conversation
Find the nodes in your network and interact.
Find the right groups, pages, and hashtags.
Tag (appropriately)
Put yourself out there.
Ask questions; provide answers.
Be respectful—regardless.
Watch the line between being relevant and spamming.
The Why of Social MediaConnect with Constituency/
Community/Customers
Listen/Lurk/Observe
Be a human entity through a computer
screen.
Be current with information.
Respect privacy of clients/constituents
Reward directly/indirectly your community.
Big Picture - Tracking
O Goo.Gl
O http://goo.gl
O Google Alerts
O http://www.google.com/alerts
Big Picture - Analytics
O Google Analytics
O http://www.google.com/analytics/
Big Picture - Capturing
O Storify
O http://www.storify.com
O Feedly
O http://www.feedly.com
Big Picture - Streamlining
O Hootsuite
O http://www.hootsuite.com
O IfThisThenThat
O https://ifttt.com
Big Picture - Budgeting
O Expand naturally.
O Use & encourage your most engaged audience
O Contests
O Dabble before spending.
Where to go from here
O Handout
O Spend time observing, following, listening.
O Start with small stuff & get comfortable with the format.
O Find new sources for your industries that provide
guidance on social media including:
O Etiquette
O Hashtags
O Social Media Events
Linked In
Evaluation
O Be honest.
O Feedback about what you would like to see more of.
O Feedback about whether a “Soc Media Advanced” would be useful.
O Feel free to contact me with further questions and thoughts: leaton@northshore.edu @leaton
THANK YOU!
top related