sharepoint london evolution conference presentation

© 2013 Webtrends, All Rights Reserved.

Measuring Success

Compelling insights and dashboards for SharePoint

Steve Overton – Senior Solutions Engineer

© 2013 WEBTRENDS INC. 2

Measuring the Social Enterprise

• The benefits

• The challenge

• A practical solution

• A framework for continual improvement

© 2013 WEBTRENDS INC. 3

Measuring Success – Not a new challenge

“If you cannot measure it, you cannot improve it.”

- Lord Kelvin

“Not everything important can be measured, and not everything that can be measured is important”

- Einstein

© 2013 Webtrends, All Rights Reserved. |4

Why are We Here Today

Organizations with high levels of employee engagement outperform the

earnings of peers by 57%

Source: Gartner Research, Reach Peak Performance Through Employee Engagement, Otter 2012

© 2012 Webtrends, All Rights Reserved. |5

© 2013 WEBTRENDS INC. 6

» 18K employees

» 450 trained SharePoint leaders

» Measure intranet and employee email newsletters

» Measurement Strategy:• Downloads, Uploads, Edits

• PDFs, Powerpoints, Video

• Measure engagement, top downloads, visits and location

• Experiment with content types & placement

• Added more video, contests & interactive forums

162% Increase in Unique Visitors

Business Results - Siemens

© 2013 WEBTRENDS INC. 7

How Do I Drive Engagement?

© 2013 WEBTRENDS INC. 8

The 5 C’s of Engagement

Create

Connect

Consume

Contribute

Collaborate

© 2013 WEBTRENDS INC. 9

Metrics

A Framework for Measurement

TargetsObjectives

Goals

© 2013 WEBTRENDS INC. 10

A Framework for Measurement

Organizational Goal

Highly Engaged

Organization

Metrics

Socialize Expertise

Increase Productivity

ImproveEmployee

Satisfaction

Build a Knowledge

Base

IncreaseCollaboration

DiscussionsCreated

ContentRatings

SuccessfulSearchResults

AnswersProvided

IdeasGenerated

Speed to Market

IdentifyInfluencers

CompleteProfiles

CustomerSat

Win Rate

UserAdoption

Usability

Demographics

Content Contribution

X-TeamInteraction

Decrease inemail

Unique Participants

Objectives

© 2013 WEBTRENDS INC. 11

Getting Started with the Basics

• Unique users• Department, Manager, LocationAdoption

• Content utilization• Lists & web partsConsumption

• Content creation• Power usersContribution

© 2013 WEBTRENDS INC. 12

A Microsoft Preferred Solution:

» Analytics, Segmentation, Testing & Optimization

» Quick time to value

» Compatible with any SharePoint initiative

» Extensibility beyond SharePoint

» Developed by Webtrends in cooperation with Microsoft for optimum interoperability

Webtrends for SharePoint

"Webtrends has built an integrated analytics and optimization solution for our growing SharePoint community to help our customers get the most from SharePoint 2010,“

"Many SharePoint customers worldwide are Webtrends customers. We expect that this alliance will help drive business results for SharePoint 2010 customers across the globe.”

Jared SpataroWW Director of SharePoint

Product Marketing, Microsoft#WTsharepoint

© 2013 WEBTRENDS INC. 13

Multi-Channel Measurement in Webtrends

© 2013 WEBTRENDS INC. 14

Webtrends for SharePoint Activation

#WTsharepoint

© 2013 WEBTRENDS INC. 15

SharePoint Intranet Reporting

Standard Insights» Pages

» Visits & Sessions

» Content

» Onsite search

SharePoint-specific Insights» Web Parts

» Breadcrumbs

» User Reporting

» Onsite Search

» Document Actions

» Announcements & Promos

Extensible to Social Actions

© 2013 WEBTRENDS INC. 16

Heatmaps

Support for Community Sites

Enhanced Support for Office 365

Automated List Tracking» Reply to List Item» View List Item» Edit List Item» New List Item

More Details on Users:» Department» Title» Office» Manager» Domain» Location

New for SharePoint 2013

© 2013 WEBTRENDS INC. 17

Active Directory valuesVariable Meta DataWT.shp_mgr Manager nameWT.shp_dept Department nameWT.shp_title Job titleWT.shp_office Office locationWT.shp_login Login nameWT.shp_first First nameWT.shp_about User profile informationWT.shp_resp Responsibility informationWT.shp_cell Cell phone numberWT.shp_fax Fax numberWT.shp_home Home phoneWT.shp_asst Assistant informationWT.shp_pastprojs Past projects informationWT.shp_skills Skills informationWT.shp_school School informationWT.shp_bday Birthday dateWT.shp_int Interests informationWT.shp_workemail Work email address

© 2013 WEBTRENDS INC. 18

Social Enterprise Integrations

Organizational GoalHighly

Engaged Organization

Metrics

Socialize Expertise

Increase Productivity

ImproveEmployee

Satisfaction

Build a Knowledge

Base

IncreaseCollaboration

DiscussionsCreated

ContentRatings

SuccessfulSearchResults

AnswersProvided

IdeasGenerated

Speed to Market

IdentifyInfluencers

CompleteProfiles

CustomerSat

Win Rate

UserAdoption

Usability

Demographics

Content Contribution

X-TeamInteraction

Decrease inemail

Unique Participants

Objectives

© 2013 WEBTRENDS INC. 19

Integrate External Data in Analytics Report

© 2013 WEBTRENDS INC. 20

Export Data using REST API

© 2013 Webtrends, All Rights Reserved.

Demo

© 2013 WEBTRENDS INC. 22

Demo

Organizational Goal

Highly Engaged

Organization

Metrics

Socialize Expertise

Increase Productivity

ImproveEmployee

Satisfaction

Build a Knowledge

Base

IncreaseCollaboration

DiscussionsCreated

ContentRatings

SuccessfulSearchResults

AnswersProvided

IdeasGenerated

Speed to Market

IdentifyInfluencers

CompleteProfiles

CustomerSat

Win Rate

UserAdoption

Usability

Demographics

Content Contribution

X-TeamInteraction

Decrease inemail

Unique Participants

Objectives

© 2013 WEBTRENDS INC. 23

Dashboard Creation

http://generator.webtrends.com

© 2013 WEBTRENDS INC. 24

Discussions Created : User

© 2013 WEBTRENDS INC. 25

© 2013 WEBTRENDS INC. 26

Identify Influencers

© 2013 WEBTRENDS INC. 27

© 2013 WEBTRENDS INC. 28

If you’re not testing, you’re guessing

Measuring Success – Continual Improvement

© 2013 WEBTRENDS INC. 29

» For more information please contact steve.overton@webtrends.com or sharepoint@webtrends.com

» Learn more about Webtrends for SharePoint visit: http://sharepoint.webtrends.com

Thank you for your time

© 2013 Webtrends, All Rights Reserved.

Thank You

sharepoint@webtrends.com