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Facing AIDS via Twitter, Widgets, Mobile & More: Government Strategies for Online Engagement (11NTCgovt)

Kathryn HambletonWeb Communications SpecialistU.S. Department of Health and Human Services

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Government Strategies for Online Engagement

Government and Social Media

Health and Human Services Topics– Flu– Cancer– HIV/AIDS– Bullying– Diabetes– Public Affairs– FDA Recalls– More…

Government and Social Media

HHS Center For New Media

Focus on:– Mission– Audience– Strategy– Value

NewMedia.hhs.gov

Government and Social Media

Targeting HIV/AIDS with Social MediaAudience is:• Online• Mobile • Engaged in social networks

And using technology to share information about sexual health

Government and Social Media

AIDS.gov

• Introduces and explain new media tools in the context of their use in response to HIV

•Highlights examples using new media effectively in response to HIV/AIDS