session one: what is marketing?

Session OneSession OneICGE

Marketing & Public Relations

Nadine DafrawyNoheir KhairySalma Salem

Introductory game Introductory game

In your opinion, what In your opinion, what is marketing?is marketing?

OverviewOverview

Video

Market-Oriented Vs. Product-Oriented Market-Oriented Vs. Product-Oriented BusinessesBusinesses

Market-Oriented Product-Oriented

Long-term Short-term

Focuses on satisfying consumer

Focuses on Revenues

Seeks relation-ship Seeks sales

People Oriented i.e. Customer Service

Product Development

Does Marketing Create Does Marketing Create Needs?Needs?

Divide into Two Teams

Why So Serious?Why So Serious?Video

MCQMCQAdvertising & Marketing..Advertising & Marketing..

……They are two different elements with two separateobjectivesThey are synonymous (the same) with the sameobjectiveMarketing is a sub-segment of advertisingAdvertising is a sub-segment of marketing

ADVERTISINGADVERTISING IS A SUB-SEGMENT IS A SUB-SEGMENT OF OF MARKETINGMARKETING

MARKETINGMARKETING

ADVERTISINGADVERTISING

AdvertisiAdvertisingng

One-way Communication

Reaches a mass audience

Minimal feedback

Informs and persuades the viewer about the product

Pepsi AdvertisementPepsi Advertisement

‘Generation Next‘Generation Next’’Video

MarketinMarketingg

Includes:-Pricing-Promotional-DistributionalStrategies

Based on obtaining feedback

Announcements Announcements

Join our ‘facebook’ group ICGE10: Marketing & Public Relations

Council

Next Session on Friday 20th November(same place, same time)

Please attend the opening