Purpose-Driven Market Segmentation

in iGIP

CLOCLO

BI for GrowthBI for

Growth

Talent Capacity

for Growth

Talent Capacity

for Growth

Market – Product Strategy

Market – Product Strategy

CLSCLS LXPLXP

Current State of iGIP RaisingGrew by 30 TNs Ra in

Q3Grew by 30 TNs Ra in

Q3Growing:Colombia, Romania, Japan, Spain, Tunisia, Hong Kong, Greece

Growing:Colombia, Romania, Japan, Spain, Tunisia, Hong Kong, Greece

Dropping:India, China, The Netherlands, Germany, Brazil, Russia, Chile

Dropping:India, China, The Netherlands, Germany, Brazil, Russia, Chile

CapacityCapacity

Only 13 entities have iGIP as their first focus, only 6 of Tier 1 entities

Only 13 entities have iGIP as their first focus, only 6 of Tier 1 entities

Many entities claim poor sales knowledge and lack of sales culture is main gap in sales intensity

Many entities claim poor sales knowledge and lack of sales culture is main gap in sales intensity

Not enough entities selling iGIP, and not enough people selling iGIP

Not enough entities selling iGIP, and not enough people selling iGIP

Sales people use inefficient methods—time-intensive, high effort

Sales people use inefficient methods—time-intensive, high effort

What is the purpose of the GIP program?

Providing organizations with fresh and unique talent. Therefore, driving the

economy of the county.

iGIP means youth interacting with business and learning 

Ep's help our TN taker to emprove their result and be more competitive

Provides the members the experience to get in touch with big companies

I honestly don't know how to answer this question. It offers a cross-cultural

experience with the support that XPP requires, but I really don't know if this is

developing leadership or not.

We partner with young companies that need skilled HR .

training our members to be great sellers, packaging products

We selling marketing subproduct for IT and logistics companies because there we are able to increase GDP the most. Regarding it government collects more taxes which

increases wages in public sector and according laws of economics private sector

wages also increases what creates new work places for students to work.

How does iGIP develop leadership?

We are the youth leadership provider of the world

Really?

Yes! Through us, young people can learn how to lead by living international internships that prepare them to solve the greatest needs and issues facing society

Wow, sounds amazing. What do these internships look like?

Leadership development is not a

natural by-product of an internship Bridging the talent gap

is not the purpose of the GIP program

Every TN should have a purpose in society, creating better members, better leaders, better experiences, and better partners

Organisational Value

Organisational Value

Market ValueMarket Value Individual ValueIndividual Value

The Story of AIESEC in Spain

Organizational Value:A young person witnesses and contributes to

responsible and entrepreneurial

leadership overcoming the environment

Organizational Value:A young person witnesses and contributes to

responsible and entrepreneurial

leadership overcoming the environment

Market Value:Entrepreneurs can sell

their products in international markets, survive, and support

Spain’s economy

Market Value:Entrepreneurs can sell

their products in international markets, survive, and support

Spain’s economy

Individual Value:A young member learns sales and delivery, and

learns how to contribute to society through market solutions

Individual Value:A young member learns sales and delivery, and

learns how to contribute to society through market solutions

The Story of AIESEC in Russia

Organizational Value:A young person practices their teaching and tries

to influence a whole school to teach

differently

Organizational Value:A young person practices their teaching and tries

to influence a whole school to teach

differently

Market Value:Schools can have better teaching to serve their

students’ needs

Market Value:Schools can have better teaching to serve their

students’ needs

Individual Value:Members learn sales and delivery, and how they

can improve the education system with

market solutions

Individual Value:Members learn sales and delivery, and how they

can improve the education system with

market solutions

Current State of iGIP RaisingGrew by 30 TNs Ra in

Q3Grew by 30 TNs Ra in

Q3Growing:Colombia, Romania, Japan, Spain, Tunisia, Hong Kong, Greece

Growing:Colombia, Romania, Japan, Spain, Tunisia, Hong Kong, Greece

Dropping:India, China, The Netherlands, Germany, Brazil, Russia, Chile

Dropping:India, China, The Netherlands, Germany, Brazil, Russia, Chile

CapacityCapacity

Only 13 entities have iGIP as their first focus, only 6 of Tier 1 entities

Only 13 entities have iGIP as their first focus, only 6 of Tier 1 entities

Many entities claim poor sales knowledge and lack of sales culture is main gap in sales intensity

Many entities claim poor sales knowledge and lack of sales culture is main gap in sales intensity

Not enough entities selling iGIP, and not enough people selling iGIP

Not enough entities selling iGIP, and not enough people selling iGIP

Sales people use inefficient methods—time-intensive, high effort

Sales people use inefficient methods—time-intensive, high effort

Our market-product strategy is not purpose-drivenOur market-product strategy is not purpose-drivenDoesn’t sell as well

Doesn’t sell as well

Doesn’t lead to long-term

partnerships

Doesn’t lead to long-term

partnerships

Doesn’t motivate members

Doesn’t motivate members

How Can We Make a Purpose-Driven Market-Product

Strategy?

• Choose your markets: If you could place 1000 EPs in any companies you wanted in your country, which ones would you choose?

• Identify their need: What talent can solve their problems?

New Purpose-Driven Market Segments

Members selling needed products in relevant markets, where EPs and members learn leadership and contribute to society’s needs. More sales intensity and many more TN raises in

Q1 and Q2

Our sales members need so much training to get a meeting and sell,

let alone match and deliver

Is Purpose-Driven Market Segmentation Enough?

Is Purpose-Driven Market Segmentation Enough?

We reach companies the same way we did in the 1960s, and customers

rarely come to us

BIG AIESEC NEEDS

B2B Marketing Activities

Implementing B2B Marketing

What Are We Doing About It?

Sell moreSell more

Create long-term

partnerships

Create long-term

partnerships

Give our members leadership experience

Give our members leadership experience

More customers

approaching us

More customers

approaching us

Faster raisingFaster raising

Where Will This Lead Us?

Challenges

So What Do You Think?!

What would MCs need to implement purpose-driven market

segmentation in Q1?

What would LCs need to implement purpose-driven market

segmentation in Q1?