seo for wordcamp wcsf11

SEO For WordPress

Sujan Patel

Who is Sujan?

Worked in the SEO industry for 10 years and with WordPress for 5 years

Twitter.com/SujanPatel Facebook.com/SujanPatel

Linkedin.com/in/SujanPatel SingleGrain.com/blog

SEO Fundamentals

1. Keyword Research2. Content Post Panda3. Site Structure & Internal Linking4. Most Important Elements5. Social Signals6. DON’TS!!!

Keyword Research

• Use Google search to discover new keywords

• Identify keywords with commercial intent

• Aim for highest volume keywords with the lowest competition

Long Tail

Keyword Research Tools

– Google Adwords– Keyword Discovery– Word Tracker– Word Stream– Spyfu– SEM Rush

The Golden Triangle

CTR by Position

Keyword Search Volume

• Use Google Traffic Estimator to estimate number of clicks if you rank position 1

Good Content is King• Panda’s are cute, until they eat your

traffic!

Site Structure

“Running Shoes”

“Nike RunningShoes”

“Shoes”

Internal Linking

Most Important Elements

• Use Keywords in: – Page Titles– URLs– H1/H2– Image Filename– Alt text (for images)– Title Attribute (for links)

• Canonicalization: Redirect non www to www (301 redirects)

Social Signals

SEO DON’TS!

• Don’t…– use tags, stop using tags!

– have broken links – have duplicate content or very similar post– too many ads and affiliate links

SEO DON’TS!!

• Don’t…– have 404 pages & crawl errors

check Google webmaster tools for any errors

– irrelevant linking or link exchanges – low quality page (LESS IS MORE)

SEO Plugins

• Most of SEO for WordPress is done through plugins

SEO Plugins

1. Yoast SEO2. RSS Footer3. SEO Smart Links4. Google XML Sitemaps5. Redirection6. SEO Friendly Images7. W3 Total Cache8. Social Buttons

Yoast SEO Plugin

• Breadcrumbs

• Titles tags

Yoast SEO Plugin

• No Index the following pages: Archive, Category, Pagination & Tag Pages

• No Follow low value pages & "read more link"

Yoast SEO Plugin

• Automated SEO Analysis

RSS Footer

–URL: http://wordpress.org/extend/plugins/rss-footer/

–RSS Footer allows you add a text link to your rss so every scraper links back to you.

• Another way to get rid of Scrapers is to send Google a DMCA addressed to the scrapper site and report them to webmaster tools

SEO Smart Links

• URL: http://wordpress.org/extend/plugins/seo-automatic-links/

• Automatic Internal linking based on keywords

Google XML Sitemaps

• URL: http://wordpress.org/extend/plugins/google-sitemap-generator/

• Auto create XML sitemaps every page/post you add

Redirection

• URL: http://wordpress.org/extend/plugins/redirection/

• Helps you redirect old pages to new urls Helps pass seo value from old url to new

SEO Friendly Images

• URL: http://wordpress.org/extend/plugins/seo-image/

• Automatically updates images with "alt" and "title attribute"

W3 Total Cache

–URL: http://wordpress.org/extend/plugins/w3-total-cache/

– Increase your site speed by caching your site.

Social Buttons

• Digg Digghttp://wordpress.org/extend/plugins/digg-digg/screenshots/

• SexyBookmarkshttp://wordpress.org/extend/plugins/sexybookmarks/

• Get Socialhttp://wordpress.org/extend/plugins/getsocial/screenshots/

Write: 30+ List PostInfographicsGuest BloggingLess Content Build Relationships Comment on your favorite blogsTop Blogs in XYZ

BONUS: Traffic Driving Tips

Get in Touch

Slides: www.singlegrain.com/wordcamp

Have questions? Contact me.

Sujan Patel(415) 335-6852sj@singlegrain.comwww.singlegrain.com