Search Engine Optimization

WordCamp RVAMay 9, 2009

Hi.

Andrew Miller

SEO Consultant

Your Search Advisor.com

Housekeeping

#wcrva on Twitter

@AndrewCMiller

All slides, notes, and links available after the presentation at YourSearchAdvisor.com

SEO

Search Engine Optimization

Define SEO

What SEO Is Not...

One-Time Project

What SEO Is Not...

Rocket Science

What SEO Is Not...

Voodoo

What SEO Is Not...

Free Traffic

What is SEO?

Subset of Internet Marketing

Marketing

InternetMarketing

SEO

What is SEO?

Ongoing Process

What is SEO?

Capture Intent

What is SEO?

What is SEO?

Accessibility

What is SEO?

AccessibilityRelevance

What is SEO?

AccessibilityRelevanceCredibility

What About WordPress?

What About WordPress?

Out of the Box

What About WordPress?

Out of the BoxPlugins

What About WordPress?

Out of the BoxPluginsThemes

WordPress SEO Bingo

Out of the Box

Plugins

Themes

Accessibility Relevance Credibility

Accessibility

Accessibility: Out of the Box

HTML + CSS implementation is ideal

All content is search engine friendly

Accessibility: Plugins

HTML Sitemap

XML Sitemap Generator

Sitemaps.org

Accessibility: Themes

Default navigation elements are very search friendly

Avoid AJAX, JavaScript, or Flash primary navigation

Is Your Site Accessible?

site:wordcamprva.org/

cache:wordcamprva.org

Google Webmaster Tools

Yahoo! Site Explorer

Relevance

KeywordsContent

Page Titles, URLs, Meta Data

Alt tags, Header tags: <h1>, etc

Link Anchor Text

Keyword Research

Relevance: Out of the Box

Permalinks blog.com/?p=123

/%postname%/

Page <title>

Custom Meta Data

Relevance: Plugins

Title Tags (SEO Title Tag)

Meta Data (Headspace2)

All in One SEO Plugin

Relevance: Themes

Some themes provide built-in SEO features

Thesis (DIYThemes.com)

Credibility

Credibility: Out of the Box

RSS Feeds for Syndication

Pinging services

Usability

Credibility: Plugins

Sharing & Voting Widgets

AddThis.com

Social Media Plugins & Integrations

Tweet This

Post to FB, Digg, etc.

Credibility: Themes

Design communicates credibility, authority

Consider User Experience (UX) and Usability

Off the shelf vs. custom branding

Bonus: Analytics

Google Analytics

Feedburner

Thanks for coming.

Questions?Andrew Miller

YourSearchAdvisor.com@AndrewCMiller