seo for startups and improving conversion

Post on 27-Jan-2015

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This presentation gives a quick overview about how startups should go about choosing a SEO strategy for their website. It also gives useful tips on improving conversion rates.

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SEO for Startups and Improving Conversion

@Chaitanyawww.p2w2.comcs@p2w2.com630 445 1049

Clarity about what you offer and how it’s valuable to clients/customers

Articulate it What is your objective? What is conversion?

◦ Lead?◦ Buy?◦ Download?◦ Newsletter subscription?◦ Traffic

Internet Marketing for Small Businesses

Online Marketing Strategy

Objective StrategyTraffic Generic SEO

Social Media

Lead Landing pageTargeted SEO

Sale Landing pageTargeted SEO

Lead Landing PageSEO

Newsletter subscription

Traffic Strategy + Email Subscription

Strategy

Onpage◦ Tags◦ Title◦ Keywords

Offpage◦ Links

Social media links Blog comments Forum postings Article submission Press Releases

◦ Anchor Tag◦ Page Rank

SEO

Crazy online behavior Call-to-action First two folds is where the game is! Google Ads – is it worth it? Security is important. Show it

Landing Page Optimization

Thank You!@Chaitanya

630.445.1049cs@p2w2.com

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