seo for google+ & google search: the integration
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©2012 Sean Carlos 1/30
Sean Carlos29 February 2012
©2012 Sean Carlos 2/30
GoogleDirect Connect
Look ma, no instant search results!
©2012 Sean Carlos 4/30
GoogleDirect Connect● To be eligible, companies must cross-l ink
their Google+ page to their website– Documentation
– You do NOT need to put a
Google+ badge on your site
©2012 Sean Carlos 5/30
Google Direct ConnectBut there's more!
Google+ Page & Latest Post
Google+Page
Direct Connect:
and there's more!
©2012 Sean Carlos 6/30
Google Direct ConnectBut there's more!
Direct Connect:
and there's more!
While logged in...
©2012 Sean Carlos 7/30
While you're typing...Google Profiles... may appear
Limited to logged in users, searching on
Google.com(contrary to documentation)
©2012 Sean Carlos 8/30
Jeff JarvisGoogle Profile
Clicking a Google+ profile
suggestion returns search results – unlike direct
connect
©2012 Sean Carlos 9/30
Google Profiles in Google Search
● Users not logged in may see standard result
● Concerned prominent profile visibility drives traffic to Google+?– consider opting out of profile indexing– mitigate with l inks on profi le "about" tab
Documentation
©2012 Sean Carlos 10/30
Authorship Markup
If you can't be #1, try to stand
out!
Authorship Attribution
©2012 Sean Carlos 11/30
Google Authorship Attribution me
Links to Author's G+ Posts
©2012 Sean Carlos 12/30
People and PagesAirlines
RelatedPeople & Pages
"air l ines"(topic)
©2012 Sean Carlos 13/30
People and PagesAirlines
RelatedPeople & Pages
"air l ines"(topic)
©2012 Sean Carlos 14/30
People and PagesMore → Airlines Search on Google+
"See More"results
©2012 Sean Carlos 15/30
People and PagesFord
RelatedPeople & Pages
"ford"(brand)
©2012 Sean Carlos 16/30
People and PagesFordPromote your employees
or your products?
People & Pages"ford"(brand)
RelatedPeople & Pages
"ford"(brand)
©2012 Sean Carlos 17/30
People and PagesRealtor
Location relevant?
RelatedPeople & Pages
"realtor"(professional
services)
©2012 Sean Carlos 18/30
Google+ Posts in Search ResultsAnonymous users
Original
Shared
©2012 Sean Carlos 19/30
Google+ Posts in Search ResultsLogged in
Original
Shared
©2012 Sean Carlos 21/30
Annotated Search Results+1 Endorsements
And if we're logged in to Google+...
©2012 Sean Carlos 22/30
Annotated Search ResultsSharing... is fundamental
Annotated Results:Sharing is fundamental
©2012 Sean Carlos 24/30
G+ Search Visibility Tips
● Ensure well completed Google+ page profi le(s)
● Post compell ing content, often● Sharing is fundamental● Get circled● Weed out imposters / squatters● Keep what you want to promote in mind
©2012 Sean Carlos 25/30
G+ & Google SearchThe Future (?)● G+ experiments & evolution● Real time results from G+?● Wider international availabil ity √● FTC & EU anti-trust scrutiny ?
Change is certain
©2012 Sean Carlos 26/30
Thank you!(& join me online)
Sean Carlos
Web Marketing
Training & Consult ing
+1 617 394 1100 (US)+39 02 69 000 333 (ITA)
sean-carlos
profiles.google.com/seancarlos
@seancarlos@sean_it (ITA)
antezeta.com/news/searchengineland.com/../sean
©2012 Sean Carlos 27/30
Appendix:Google Authorship Attribution Implementation
©2012 Sean Carlos 28/30
Author's sitewww.site.com
Google Authorship MarkupWith Author Pages on Site
Profi leProfi le
articlesart icles authorprofi le
authorprofi le
1. rel="author" attribute in link to author profile, e.g. <a rel="author" href="http://www.site.com/johndoe/">John Doe</a> in every article
2. rel="me" in link to Google Profile, e.g. <a rel="me" href="[profile url]">Google+</a> – or - <a href="[profile_url]?rel=author">Google+</a>
3. Contributes to link in Google Profile to site "home page"
1.2.
3.
Complicated, but best approach
http://support.google.com/...1408986
©2012 Sean Carlos 29/30
Author's site www.site.com
Google Authorship MarkupWithout Author Pages on Site
Profi leProfi leart iclesart icles
1. rel="author" attribute in link to Google profile from every article, e.g. <a rel="author" href="[profile url]">Google+</a>
– or -<a href="[profile_url]?rel=author">Google+</a>
2. Contributes to link in Google Profile to site "home page".
1.
2.
http://support.google.com/...1408986
©2012 Sean Carlos 30/30
Author's site www.site.com
Google Authorship MarkupEmail Address (no author page on site)
Profi leProfi leart iclesart icles
1. author name and email address in every article
2. same email address , verified & publicly visible on Google Profile
Great f
or
spam
mers!
john.doe@site.comjohn.doe@site.com1. 2.
http://support.google.com/...1408986
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