seo for answers: ranking #0

SEO FOR ANSWERSRANKING #0DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

THE GOOD OLD DAYS

MODERN SEO

REALITY

WAIT, IT GETS

WORSE

MORE GLOOM &

DOOM

IT’S HERE SOMEWHER

E

SOYLENT SERP IS

ADS!

KNOWLEDGE GRAPHANSWERS, V1

KNOWLEDGE PANELS

KNOWLEDGE PANELS

KNOWLEDGE CARDS

KNOWLEDGE PANELS

KNOWLEDGE CARDS

KNOWLEDGE EXTREME

100 PB OF ANSWERS

MACHINE CURATIONANSWERS, V2

FEATURED SNIPPETS

ANSWERS IN TABLES

ANSWERS FROM LISTS

RELATED QUESTIONS

ANYTHING FAMILIAR?

NOW IN 11 MARKETS

h/t @sergey_ala

kov

ANSWERS MATTERFACTS & DATA

ANSWERS ARE EXPANDING

RAPIDLY

WHAT BEATS FIRST?

#0

ZERO BEATS THE FOLD

TWO-FOR-ONE BONUS

#0#1

A REAL SEO SHORTCUT

#2

#0

FEATURED SNIPPETS BY

RANKING

WHAT’S THE RECORD?

#0

ONE FULL SERP

JUMPED#

10

VOICE SEARCHONLY RETURNSONE ANSWER

http://mz.cm/sf2016-1

+114% CTR BOOST

http://mz.cm/sf

2016-2

SNIPPET = 40K CLICKS

YOUR CONTENTYOUR RULES

HEY, THAT’SMY DATA!

HEY, THAT’SMY DATA.

A FEW WEEKS

LATER…

WAIT, I KNOW THAT!

CHALLENGE ACCEPTED

0/1 COMBO UNLOCKED

TWO STEPS TO FEATURED SNIPPETS

RANKING

RELEVANCE

KEYWORD RESEARCHFOR QUESTIONS

“WHAT…?” QUESTIONS

WHAT CAN BE IMPLIED

“WTF…?” QUESTIONS

h/t @DeanCrud

dace

“HOW…?” QUESTIONS

“HOW…?” QUESTIONS

UNLESS IT’S FACTUAL

“WHY…?” QUESTIONS

“WHO…?” QUESTIONS

“WHO…?” QUESTIONS

UNLESS YOU’RE ON

TV

“WHERE ?” QUESTIONS

“WHERE ?” QUESTIONS

“WHEN…?” QUESTIONS

UNLESS IT’S FACTUAL

BUT THAT’S NOT ALL

FIND A PRIME

TARGET

USE SITE: + QUESTION

BE THE ANSWERGET THE LEAD

TARGETED ANSWERS…

LEAVE STRONG

TRAILS

peter @moz.com • @dr_peteTHANKS FOR WATCHING!