seo best practices - integrated marketing summit kansas city 2014

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Search Engine Optimization Best Practices

Josh McCoy Digital Marketing Strategist

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Who Am I?

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SEO-PPC-Link-building-Social-Content Strategist“Digital Marketing Strategist”

-A lover of all things digital and how they work together!

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Why are we Here?

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-To become better marketers

How do we get There?

-Understanding SEO Today

-Identifying Opportunities

-Execution

-Refinement

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Understanding SEO of 2005 vs. SEO of today

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-Once upon a time…Search Engines and not usersTraffic not an experienceRankings not conversions

-TodayUnderstanding what a searcher wantsDeveloping a relationshipCross channel engagement

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Benchmarking

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-Analytics: Where does Organic work and where it does not?Traffic, Goals, User Experience

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Benchmarking

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-Link/Social Research: What content wins?

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Benchmarking

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-Link/Social Research: What content wins?

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Identifying Opportunities

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-Keyword Research, Topical Expansion

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Identifying Opportunities

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-Competitive Analysis

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Execution

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-Relevancy, How do Search Engines Understand you?-Keyword Synergy-Internal Linking-Content Visibility-Content Delivery

-Promotion-Outreach-Easy Wins

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Execution

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-It’s all in the delivery, for users and search crawlers alike!

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Refinement

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-And the circle begins again…what worked and what didn’t?

-Same tactics, different mediums?

-Cross channel promotion?

-How can we improve “convertibility”?

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Stay Educated!

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Tools we Used

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google.com/analytics

moz.com/researchtools/ose

adwords.google.com/KeywordPlanner

semrush.com

developers.google.com/speed/pagespeed/insights/

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Thank You!

888-484-9466 x38@joshuacmccoy