seo basics for business

SEO Basics for Your Business

SEO Basics for Your Business

• What is SEO and why is it necessary?

• SEO Techniques

• 11 Common SEO Mistakes

• SEO & Social Media

What is SEO & why do I need it?

• Drives quality traffic to your website

What is SEO & why do I need it?

• Drives quality traffic to your website

• SEO + web visitors = $ for your business

SEO Techniques

• White Hat vs. Black Hat

SEO Techniques

• White Hat– Keyword Research

SEO Techniques

• White Hat– Keyword Research: Free or Paid

• Google Adwords • Wordtracker.com• Semrush.com

SEO Techniques

• White Hat– Meta Tags

<title>Conference Planning, Event Logistics, Trade Show Design - Orlando | Good2Go </title>

<meta name="description" content="Good 2 Go Event Management plans and executes conferences, trade shows, product launches; services include budget development, online registration, event logistics." />

SEO Techniques

• White Hat

– Heading tags (H1, H2, etc.)

SEO Techniques

• White Hat

– Heading tags (H1, H2, etc.)

Ex.

<h1>Main Heading</h1> Main Heading<p>First paragraph content</p> First paragraph content

<h2>Sub Heading</h2> Sub Heading

<p>Second paragraph content</p> Second paragraph content

SEO Techniques

• White Hat– Write Copy for Visitors NOT Search Engines

SEO Techniques

SEO Techniques

• White Hat– Inline links: Connect internal web pages

SEO Techniques

• White Hat– Backlinks: Links to your website on

another website

SEO Techniques

• White Hat– Backlinks: Links to your website on

another website• More backlinks you have from credible

sources, the higher your page rank

SEO Techniques

• White Hat– Backlinks: Where do they come from?

• Social Networks – Facebook, Twitter, etc.

SEO Techniques

• White Hat– Backlinks: Where do they come from?

• Social Networks – Facebook, Twitter, etc. • Press Releases

SEO Techniques

• White Hat– Backlinks: Where do they come from?

• Social Networks – Facebook, Twitter, etc. • Press Releases• Organization directories

SEO Techniques

• White Hat– Backlinks: Where do they come from?

• Social Networks – Facebook, Twitter, etc. • Press Releases• Organization directories• Review sites – Yelp

SEO Techniques

• White Hat– Backlinks: Where do they come from?

• Social Networks – Facebook, Twitter, etc. • Press Releases• Organization directories• Review sites – Yelp• Blogs

SEO Techniques

• White Hat– Local Directories

SEO Techniques

• White Hat– Local Directories

• Google Places• MerchantCircle• CitySearch• Yellow Pages

SEO Techniques

• Black Hat – Keyword stuffing

SEO Techniques

• Black Hat – Keyword stuffing

SEO Techniques

• Black Hat – Link Schemes

SEO Techniques

• Black Hat – Link Schemes

• Links intended to manipulate PageRank

SEO Techniques

• Black Hat – Link Schemes

• Links intended to manipulate PageRank • Links to web spammers or bad neighborhoods on

the web

SEO Techniques

• Black Hat – Link Schemes

• Links intended to manipulate PageRank • Links to web spammers or bad neighborhoods on

the web • Excessive reciprocal links or excessive link

exchanging ("Link to me and I'll link to you.")

SEO Techniques

• Black Hat – Link Schemes

• Links intended to manipulate PageRank • Links to web spammers or bad neighborhoods on

the web • Excessive reciprocal links or excessive link

exchanging ("Link to me and I'll link to you.") • Buying or selling links – unless for Advertising

11 Common SEO Mistakes

Optimizing for common, popular words

11 Common SEO Mistakes

Optimizing for common, popular words

Camera: 1.8 billion results

11 Common SEO Mistakes

Optimizing for common, popular words

Camera: 1.8 billion results

Digital camera: 272 million results

11 Common SEO Mistakes

Optimizing for common, popular words

Camera: 1.8 billion results

Digital camera: 272 million results

Sony digital camera model mvc-fd95:

127,000 results

11 Common SEO Mistakes

Every title tag has the same keyword phrase: Your company name

11 Common SEO Mistakes

URL of your website has no keywords

http://www.callsrpt.com/

11 Common SEO Mistakes

URL of your website has no keywords

http://www.callsrpt.com/

<title>Washington D.C. Metro Area Painting | House Painters Virginia | Virginia

Pressure Washing - South Riding Painting Company</title>

11 Common SEO Mistakes

Failing to label image files with keywords or use Alt Tags

11 Common SEO Mistakes

Failing to label image files with keywords or use Alt Tags

Use keywords in image file name:

Instead of “Picture_1.jpg” use “detergent.jpg”

11 Common SEO Mistakes

Failing to label image files with keywords or use Alt Tags

Use keywords in image file name:

Instead of “Picture_1.jpg” use “detergent.jpg”

<img src="http://www.seventhgeneration.com/laundry-liquid_50oz_citrus.jpg” alt=”Laundry Detergent Liquid” width=”140″ height=”154″ />

11 Common SEO Mistakes

Your design/SEO firm “DID” SEO &

you rank #1 on Google

11 Common SEO Mistakes

Your SEO firm promised you’d be in 1000s of search engines

11 Common SEO Mistakes

You did SEO after your website was built

11 Common SEO Mistakes

Your website was built entirely in flash

11 Common SEO Mistakes

Poor use of anchor text

Better: Get your FREE credit report now.

Hyperlinks to: www.annualcreditreport.com

11 Common SEO Mistakes

No internal links

11 Common SEO Mistakes

Light content pages

SEO & Social Media

Analytics

• Monitor website performance

Analytics

• Keywords

Summary

• SEO helps you attract high quality & quantity web traffic

• Best Practices

• Avoid Common Mistakes

• Optimize Social Media Presence

• Review Analytics

For more information:

www.gloriarand.com

786-942-8321

gloria@gloriarand.com