seo and social media
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SEO and
Social Media
WHY YOU SHOULD CAREABOUT SOCIAL MEDIA
1.TOP ONLINE ACTIVITY
2.2/3 of the Interne
t
population visit social
networking websites
3.CCC:
CONSTANT CONTENT CREATION
4.INDEXED 2X FAST
ER
5.REPUTATION
MANAGEMENT TOOL
6.FREE
v
tips on using
@KArimFRenn
Social Mediato help improve your
Online PRESENCE
13
CREATE SHARE-‐WORTHY CONTENT
Tip #1
Tip #1 : Create Share-Worthy Content
Create Share-Worthy Content
Share Socially
Earn the Social Rankings Boost
Get Natural Links from Content’s Visibility and Value
Earn More Social Followers
Amplify Network Reach
More Searchers Biased to Seeing Your Stuff
Win the Internet
PUT SOCIAL MEDIA ICONS ON YOUR
WEBSITE
Tip #2
Tip #2 : Put Social Media Icons on Your Website
Share buttons
Links to the website’s social
media pages
ASK PEOPLE TO SHARE
Tip #3
Pay for free ?
Tip #3 : Ask People to Share
THE MOST OUT TWO TIPS TO GET
OF FACEBOOK
KEYWORDS IN THE ‘ABOUT’ SECTION
Tip #4
Highest Place in the CSS Structure of the Page to Add Custom Text
Tip #4 : Keywords in the ‘About’ Section
TARGET USERS ON f FOR FREE
Tip #5
Target by Location and/or Language
Tip #5 : Target People on C for Free
TWITTERGROW YOUR
AUDIENCE
Tip #6
KEYWORDS IN YOURt BIO
Tip #6 : Keywords in your M Bio
KEYWORDS EARLY IN TWEETS
Tip #7
Tip #7 : Keywords Early in Tweets
Only the first few words appear in the title
BUILD RELATIONSHIPS
Tip #8
Tip #8 : Build Relationships
Say Thank You
Handle Negative Feedback
Reply to Tweets
Tip #9
FOLLOWERS BOOST YOUR PAGERANK
Tip #9 : Followers Boost your PageRank
more Followers = higher PageRank ?Why
When you have a certain number of followers, you have this same number of Twitter profiles linking to your Twitter profile.
More pages linking to your profile = Higher PageRank
NAME YOUR t PROFILE PICTURE
Tip #10
Tip #10 : Name your Twitter Profile Picture
Pictures on Twitter are indexed too
GOOGLE+RAMP UP YOUR
PRESENCE
CREATE AN OFFICIAL BRAND PAGE
Tip #11
Tip #11 : Create an Official Brand Page
ADD A GOOGLE+ BADGE TO YOUR WEBSITE
Tip #12
Tip #12 : Add a Google+ Badge to your Website
Makes it Easy for People to Add you to their Circles
LINK YOUR GOOGLE+ PAGE TO YOUR ADS
Tip #13
Tip #13 : Link your Google+ Page to Your Ads
Get Your Page VerifiedLink your Google+ Page and your website to each
other to verify that you own both
Create a new Campaign with Social Extensions
Under Ad Extensions > Social, check the box next to “Connect my Google+1 Page to my ad campaign
and enter the landing page URL of your Page
New, Available and Free
GET ON PINTEREST
Bonus Tip
Bonus Tip : Get on Pinterest
Visual content you already have
Strong visuals from Blog Articles
Photos of your customers
Infographics and Data Charts
v
@KArimFRenn
Thank You!
CREDITShttp://www.brafton.com/blog/six-tips-to-make-google-drive-seo-and-social-success-for-your-business-insights-from-adtech-san-francisco
http://thenextweb.com/socialmedia/2011/05/11/the-top-seo-tips-for-social-media-profiles/
http://searchengineland.com/the-social-search-revolution-8-social-seo-strategies-to-start-using-right-now-113911 March 20, 2012
May 11, 2011
April 6, 2012
http://exciramedia.com/10-reasons-to-care-about-social-media/ Feb 15, 2012
My friends and I are fromhttp://www.slideshare.net/jessedee/how-to-be-awesome-on-slideshare-6968993
by Jesse Desjardins @JesseDee
http://socialmouths.com/blog/2012/04/04/social-media-and-seo/ April 4, 2012
All are property of their respective owners.
All the photos were either ‘screenshot’ by me or found on Google Images.
The fonts I used were found and downloaded from www.dafont.com
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