selling techniques
Post on 25-Jun-2015
226 Views
Preview:
TRANSCRIPT
3) Selling techniques
Qualities needed to be a good salesperson
Important things to take into account
Early selling techniques
• Dale Carnegie (1888-1955)
« People rarely succeed unless they have fun in what they are doing »
AIDA
• Attention• Interest• Desire • Action
the selling process
• Preparation • Opening the sale• Processing the sale: « CREWSADE »• Comfort, Reliability, Ego, Worth, Self Esteem, Aesthetics,
Durability, Economy
• Sales presentation • Objection handling • Closing the sale
Some closing techniques
the direct close
The alternate close
The negative close
The emotional close
The assumptive close
top related