5 powerful selling techniques - tangible words' copywriting

SELL MORE WITH A COPYWRITER ON YOUR TEAM: 5 POWERFUL SELLING TECHNIQUES

Tangible Words Pty Ltd © 2010

http://www.tangiblewords.com/

1. “Copywriters cater to speed-readers.”

You have >3 seconds to interest readers. So Copywriters:

Showcase the best parts of your business fast.

Hook readers interest via benefit-driven headlines & sub-headlines.

Turn the focus off company history and onto your customers.

www.tangiblewords.com

http://www.tangiblewords.com/what-is-the-difference-between-a-feature-and-a-benefit/


2. “Readers are compelled to read certain words”

Readers are psychologically compelled to read some words more than others.

Readers buy for psychological reasons.

Copywriters convey the psychology of buying in your copy.



3. “55% of communication is body language.”

So how will you weave subtle body language into your copy?

Copywriters: Use tone to make your

audience feel as if they are talking to a real person.

Attach emotion to your message so customers want to buy from you.



4. “Satisfy the WII.FM Test” (‘What’s in it for me!’ – Your Customer)

To Make Your Customers Want You, You Need:

An external perspective, so your copy addresses what your customers need to hear before they buy.

Research that uncovers every benefit of your business, so your customers want you more than your competition.



5. Use tried-and-tested Sales Techniques.

Integrate offers and incentives so your audience takes action NOW (before they forget about you!)



WARNING: Don’t Waste Your Money$

No copywriting? Say goodbye to graphic and web budget.

“Would you hand-draw your logo?” A scribbled logo doesn’t convey your competence, and neither does unskilled writing.



Stop Wasting Money You’ve Spent Copywriting tells consumers why they

need you, so you increase your profits. Contact Tangible Words to take action

and start selling effectively now!


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5 powerful selling techniques - tangible words' copywriting

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