seller services presentation by terry frewen

Coldwell Banker® Listing Presentation

©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

We Never Stop Moving

Legacy and Network

Global presence; in 49 countries and 3,300 offices worldwide

Over 100 years of real estate experience

$169 billion in sales volume globally in 2009

Coldwellbanker.com generates over 730,000 consumer inquiries per month

VALUE STATEMENT

Working with me and Coldwell Banker Frewen Realty, will give you the benefit of working with a company dedicated to honesty, exceptional service and customer satisfaction for over 100 years. Coldwell Banker Frewen Realty has been serving Portland and The Greater Lansing Area for over 30 years.

The tools and systems of our brand will provide you with the kind of information and knowledge that will make the purchase/sale of your home as stress free as possible.

Our local office with over 9 sales associates, carries on that Coldwell Banker tradition and participates in over 28% of all transactions in our local community. That combined with my 16+ years of experience in real estate will benefit you as I share my knowledge and expertise representing you as your agent in the purchase or sale of your home FOR LIFE!

Use a multi-screen approach to reach the new generation of buyers: The first national real estate brand to customize our

site for smartphone screens such as the Blackberry and iPhone allowing search for home values.

The first to have listings on GPS Offers iPhone and Android apps that uses GPS

technology to search for recently sold homes and homes for sale in their area or users can initiate a search

A listing distribution strategy: Delivers listings to sites such as Google, Yahoo!

Real Estate & more

An Innovation Leader

Coldwell Banker On Location is the first dedicated video real estate channel on YouTube Video topics include:

Agent videos Office videos Video listings Community videos Smart tips and news related videos

Allows buyers to search for videos via a map First to use dynamic IP lookup on the channel

An Innovation Leader

About Coldwell Banker Frewen Realty

Coldwell Banker Frewen Realty

Company Stats

6 Sales Associates

Established in Portland in 1978

Coldwell Banker Franchise since 1994

All agents participate in the Coldwell Banker Lead Router System, and the Realtor.com showcase listing program.

High level of Community Involvement

Locally owned & Operated

Business Philosophy

Provide the highest level of professionalism to our clients in order for them to achieve the American dream of home ownership

Local Real Estate Statistics

Portlands Favorite Real Estate Company 2006, 2007, 2008, 2009, 2010, 2011

About Terry FrewenAs your agent, I will put all my experience, local market knowledge, and the resources of Coldwell Banker to work for you.

GRI, Graduate Realtor Institute

Bachelors Degree, Ferris State University

Residential,Commercial,New Construciton

Portland’s Favorite Realtor 2006-2011

Director Greater Lansing Association of Realtors 2008, 2009,2010,2011

Chair person ICEA 2012, Trustee-Ionia County Land Bank

2008,2009,2010 GLAR Circle of Excellence award

96',00'-Director of the Year- Portland Area Chamber of Commerce

Marketing Your PropertyA Personalized Plan

Information Sources Used in Home Search

Source: The 2009 National Association of Realtors® Profile of Home Buyers and Sellers.

Leverage the Power of the Internet

coldwellbanker.com Over 30 million visits in 2009 Average visitors spends more than 9

minutes on the site

Automatic placement on sites such as Yahoo! Real Estate, Trulia, Century 21, ERA, Google and more

Multiple Listing Service (MLS)

Realtor.com

Our local Web site: coldwellbankerfrewenrealty.com

Rapid Response

When homebuyers inquire about your home, they want a rapid response

Our proprietary lead management tool lets me and my team answer every lead quickly and professionally

coldwellbanker.com leads convert at a higher rate than all other leads, including affiliate websites, Trulia, Realtor,com and Zillow

1.1. Track leads automatically from the

Web, phone callsand walk-ins.

2. 2. Agent is notified by cell phone within

minutes of inquiry.

3. 3. Statistically, the first to the customer has the best chance to

close the sale.

Getting Started

Your home will be added to:

Our MLS database Lansing/Grand Rapids/SWMRIC

coldwellbanker.com

coldwellbankerfrewenrealty.com

We will execute upon the following:

Develop a custom plan to enhance property attributes

Multiple pictures

Promote at a Coldwell Banker office meeting

Steaming video of the home online

Property Enhancement and Marketing Activities

Develop a custom plan to enhance your properties appearance

I will conduct the following marketing activities: Create a professional listing flyer and agent packet Send out “Just Listed” postcards to area residents Place your listing on my Facebook page Create a Video Tour of your home and place on the interenet Place multiple photos on over 20 websites on the internet

The Sales ProcessThe right agent makes it simple

The Steps to Selling a Home

Set the right price

Accept Offer

Determine time frame

Sign Contacts

Sign guarantee and disclosure

forms

Begin Closing process

Implement a personalized

marketing plan

Assist with mortgage process

Prepare your property

“For Sale”

Assist with inspection process

Show to potential buyers

Assist with title process

Get showings feedback and

make adjustment

Finalwalk-through

Receive offers

Proceed checks delivered to you

Assemble all documents and attend closing

Evaluate your needs

Start

Negotiate Offers

Property sold

What it takes to sell your home

Avoiding inconvenience

Pricing

Promotion on the Internet

Broker’s qualifications Negotiation strategy

Marketing and advertisingOpen houses

Financing optionsClosing costs and net proceeds

Staying informed on market

Handling the detailsTime on market

Post-sale follow up

Home enhancement recommendations

Buyer’s financial qualifications

Local Market Data and ConditionsCompetitive Market Analysis, Recently Sold Properties, Setting the Right Price, Recommendations

Setting the Right Price

Priced right and ready to show opens your home to a great number of potential buyers

Hit the market as a hot property. Priced right, more buyers will be interested

Mortgages are based on fair market value, priced competitively equals more potential buyers

The Property Appeals To:

15% Over Market Value

10% Over Market Value

Fair Market Value

75% Of The Market

If The Asking Price Is:

10% Of The Market

30% Of The Market

60% Of The Market

10% Under Market Value

Thank YouI am looking forward to working with you to get your home sold for the best price with the least

inconvience to you.