sell your home using social media

SOCIAL

MEDIAA GUIDE FROM THE ANDYESBENSHADE TEAM

SELL YOUR

HOME USING

EVERYONE LOVES

COOL PICTURES

As you start to market your home,take any camera and start to takepictures of all the rooms in yourhome, all clean and sprucedup. Simple editing software likefotor will also step up theaesthetics if the sun isn’tcooperating on a particular day.

Pinterest, for example,appeals to

homemakers and DIY-ers, and the site

recently launched aBuy Now button,which can direct

potential buyers toyour house’s online

listing. The same goesfor Instagram, which

also recently launcheda Buy Now button.

D O N ' T L I M I T

Y O U R S E L F T O

F A C E B O O K

VIDEOS &

GIFSTake your smartphone orcamera and do some walk ingtours of your house. Gi fs , orgraphics interchange format,a l low a group of p ictures to playon loop inf in i te ly , l ike a f l ipbook. Onl ine programs make gi fcreat ion pretty s imple, though al i t t le tedious, and theirshareabi l i ty on s i tes l ike twitterand medium is h igh.

PERSONALITY &

AUTHENTICITY

As you tour your house, talkabout memories related tothe perks of the structure.For example, if you want tohighlight the quality of astair banister, you could talkabout how all yourdaughter’s friends cameover to pose for prompictures on the stairs.

The whole point of socialmedia is to facilitate the

easy creation anddistribution of media. As

you advertise your house,personally message or

email those in your innercircle and ask them to

share your photos,videos, and websites to

their own pages to reachnew viewers and circles.

ASK YOUR

FRIENDS &

FAMILY FOR HELP

AGENTI f you l ist with a realtor ,imaginably your realtor wi l lhave a decent fo l lowing ofsocia l media users lookingfor homes to purchase. Asyou curate content to helppubl ic ize your house, handit off to your agent as wel lto c irculate among his orher network.

TALK TO YOUR

CONTACT THE

ANDY

ESBENSHADE

TEAM

With over sevengenerations of trust,

the Esbenshade teamis here to help you list

and sell your home