3 Tangible, Measurable, and Powerful Strategies to Sell Cars Through Social Media

Subi Gosh

Page 69

TRUE Automotive Social Media

3 Tangible, Measurable and Powerful Strategies to Sell Cars on Social

What We Know

Public Relations Branding Customer

Relationships

But we’re not going to talk a bout any of that today

EVENTS AND SALES PROMOTIONSSome dealers are doing it, but few are doing it right…

Sales Events

Must be Timely, Important Events

Utilize Page Posts and Events

Targeted Ads – Local, Relevant, Big but not Too Big

Use a Staggered Strategy – Don’t get Annoying

Targeting is EverythingHaving the right message is fine, but only if it’s seen by the right people.

Step-by-Step

1. Pick the right events to promote heavily

2. Set a posting plan based upon time to event

3. Plan posts, FB event promotion, a landing page, and dark posts

4. Set a budget and target

GETTING INVOLVED INDIVIDUALLYSocial media is a human game. Dealers should utilize their people.

Building a Network

Social media is a valid, long-term communication tool for customer sales and retention

Utilize your team to build their network

They don’t have to be tech-savvy

People are SocialYour team is already equipped to make a surprising difference to their bottom line… and your dealership’s as well.

Step-by-Step

1. Selling cars through social requires buy-in

2. Share with everyone employees know

3. Promote the concept of making friends of customers (Joe Verde)

4. Give the team the tools they need

DARK POSTSIf you want to get the real juice, you need to be utilizing….

Using Dark Posts

Hyper-targeted Designed to get

buyers when and where they are easiest to reach

Drive shoppers to inventory, landing pages, and specials

Trackable. Think “television” with a call to action.

Who’s Paying $2/Click?We have nothing against search PPC or other types of advertising to drive traffic to your site, but if you’re not using dark posts, you’re missing out.

Step-by-Step

Step-by-Step Guide to Achieving Shocking Results through Automotive Social

Media

http://bit.ly/dais20g