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“Sales grew

400% by associating my product with a good cause”

Paul Martin, MD Harrogate Spa (Thirsty Planet)

Ethical Goods create commercial partnerships between companies

and charities to…

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» The ethical market is presently only 5% of the £275bn total UK consumer expenditure on household retail

products

» 40% of the non-food categories lack an ethical alternative

Over 83% of the consumer population* would pay 10p or more on a £2 product (5%) in the knowledge that the product was both ethical and ‘giving back’ to charitable projects

* EG focus group tested 2,000 UK consumers from a range of social demographics

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“Give £1 per unit to charity and yet improve our margin – truly win win!”Sam Turner, Ops Director, Jutexpo

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“My staff don’t just sell water coolers.... ...They make the world a better place!”

Paul Searle, MD, Aquaid

duncan.parker@ethical-goods.com0845 6436412

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