self-presentation: marcus linder as new researcher at viktoria swedish ict

MARCUS LINDER

2014-05-21

1. Ancient history

2. Recent history – my thesis

3. Future – circular business models

4. Self measurement

5. Special interests

www.viktoria.se

TODAY

1. Ancient history

2. Recent history – my thesis

3. Future – circular business models

4. Self measurement

5. Special interests

www.viktoria.se

1. ANCIENT HISTORY ”Självstudiegruppen”

www.viktoria.se

1. ANCIENT HISTORY:

”Management &Economics of Innovation”

”Business Innovation Project”

www.viktoria.se

TODAY

1. Ancient history

2. Recent history – my thesis

3. Future – circular business models

4. Self measurement

5. Special interests

www.viktoria.se

2. RECENT HISTORY

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CAPTURING VALUE FROM GREEN OFFERS

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A REFLECTION…

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5 PAPERS – 5 POINTS

1. Conceptual: I.J.Innovation and Sust.Dev.1. Williamson’s institutional framework suggests four basic

approaches to capturing green surplus value2. Case study: Scandinavian Journal of Management

1. A corporate sustainability vision may facilitate product innovation3. Statistics: Business Strategy and the Environment

1. Profitability of small Swedish environmental technology firms is low4. Statistics (survey):

1. Environmental technology leading to low TCO seems to be the safest bet

5. Longitudinal, intervention research:1. Circular business models rely on hypotheses that are difficult to

proactively evaluate

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METHODS I USE

• Qualitative case studies • Yin, Eisenhart, Glaser and Strauss

• Some statistics • Common types of hypothesis testing, traditional

regression models, nearest neighbour matching, quasi-experimental designs

• Potentially: SEM, Conjoint Analysis• Surveys, simple survey style experiments

• Action/interventionist research• Learning right now…

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THEORY/LITTERATURE I USE

• Thesis contributes to• Business case for sustainability (e.g. Orlitzky)• Corporate environmental strategy (e.g. Hart, Hoffman)• Product-service systems (e.g. Tukker, Mont)

• Background (teaching, framing etc)• Problem-solving perspective of the firm (e.g. Nickerson,

Hsieh)• Entrepreneurship (e.g. Sarasvathy, Blank)• Innovation management (e.g. Tidd, Christensen)• Strategic management (e.g. Porter, Barney)• Institutions and social dilemmas (e.g. Ostrom)• Evolutionary economics (e.g. Nelson & Winter)

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SOME PRACTICAL TOOLS I AM FAMILIAR WITH

• Entrepreneurial learning (Lean startup, customer development)

• Business model design (Osterwalder etc)• Crossing the chasm, Diffusion of innovation• Marketing positioning (segmentation,

differentiation, positioning)• Essential strategic management stuff (SWOT, 5-

forces, core competences, cash flow projections etc.)

www.viktoria.se

TODAY

1. Ancient history

2. Recent history – my thesis

3. Future – circular business models

4. Self measurement

5. Special interests

www.viktoria.se

3. CIRCULAR BUSINESS MODELS

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3. BUSINESS MODEL

• Business model: • ”The conceptual logic of how a firm creates and captures

economic value.”

• Elements• Value network approach (Amit & Zott):

• Actors’ value creation and incentives• Canvas approach (Osterwalder + trillion others):

• Bullet list: customer relations, value proposition, cost structure et cetera.

• Ontological status:• (Un)educated guesses about technology and other people’s abilities and

motivations.

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3. CIRCULAR BUSINESS MODEL

• Business model in which value creation is based on closed loop material flows.

• ”Conceptual logic of how a firm creates value – by utilizing retained value in used products – and captures that value.”

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CIRCULAR BUSINESS MODELS

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SOME SPECIAL INTERESTS

• Business model design to ensure cheap return flows• Competition for return flows

• Risk management in (circular) business model design• Taking over customers’ operations (drivers, barriers)• Shifting from transactional sales to retained ownership

(drivers, barriers)• Customer demand for recirculated products

• Methods for assessing customer demand beforehand• Estimating degree of circularity of a business model• Any covariates with (a shift towards) circular business

models

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PROJECTS

• Current:• Helping Volvo CE and VCC accessories

become solution providers• Pipeline:

• Identify and estimate determinants of consumer demand for retreated tires

• Help vehicle manufacturers design products for reduced market and technical risk in circular business models

www.viktoria.se

TODAY

1. Ancient history

2. Recent history – my thesis

3. Future – circular business models

4. Self measurement

5. Special interests

www.viktoria.se

www.viktoria.se

4. PRODUCTIVITY

• ”Feeling of …”• 1 – 3• Compared to other

”feeling of…”

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Productivity ≈ .2 * Happiness + .2 * Coffee

Productivity [0..2]Happiness [1..5]Coffee [0..8]

Other reasonable predictors:Stress, Weather

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TODAY

1. Ancient history

2. Recent history – my thesis

3. Future – circular business models

4. Self measurement

5. Special interests

www.viktoria.se

HOBBIES

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FAMILY

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CONTACT

• Marcus.linder@viktoria.se• https://www.viktoria.se/people/marcus-linder

• http://marcuslinder.com