selected works of loovvool - design & branding boutique

DESIGN & BRANDING BOUTIQUE

LOOVVOOL is an award-winning design & branding boutiquewith premium & high-end market focus.

PROFILE LOOVVOOL, founded in 2004

by creative director Hannes Unt,

is an award-winning design and

branding boutique with premium

and high-end market focus.

We are known for creating

distinctive brand experiences with

high aesthetic value and visual

appeal. We believe that a visually-

focused branding approach is a

strategic opportunity to build a

successful brand. Our style could

be described as elegant and

timeless, yet with surprising

creative corners and edges.

Our business model is different

from the traditional design agency

set-up. In addition to our small

core-team we have established

an international network of

collaboration partners, ranging

from top-level senior brand and

strategic consultants to high-

profile photographers, illustrators

and architects. This model allows

us to put togehter the most

suitable project team for each

individual client and deliver truly

unique and successful bespoke

solutions.

SERVICES LOOVVOOL offers a complete

range of creative services from

brand strategy development

to creation of visual brand

experience and design

applications for all media

platforms.

We have a hands-on approach

to ensure top quality work and

personal client relationships. There

is always one of our partners

included in each and every

project.

We have worked with numerous

premium clients from Scandinavia,

London, Dubai and Hong Kong in

the fields of hospitality, catering,

finance, real estate and retail.

In 2008 & 2009, our resumé has been 12 international design, branding & interactive category awards, at competitions including Red Dot Communications Design, World Luxury Award, ReBrand 100, World Logo Design Annual and European Design Award.

SELECTEDWORKS

ANTAARVISUAL IDENTITY

Antaar is a holding brand for a

collection of interior & lifestyle

boutiques. It was created for the

purpose of bringing a stronger

and holistic group association to

independently well-known sub-

brands and to demonstrate the

customer a versality of product

selection, all bound to Antaar’s

quality offering.

We created Antaar a custom

made typeface with a

Scandinavian creative twist.

Additionally we also developed

various visual patterns that have

derived from the typeface

and are to be used in different

design applications.

AQVA HOTEL & SPAVISUAL IDENTITY

Aqva is a premium level hotel &

spa complex. Our task was to

create a visual identity system

that showcases the positioning of

the complex and pays a tribute to

its interior architecture design.

We created a look for the brand

that is modern yet with a hint of

tradition. With a customized serif

typeface to combine old and new

and a deep purple colour to add a

flamboyantly mysterious touch to

the outcome.

AREALISBRANDING

We were commissioned for the

rebranding of a major real estate

developer once the company

had established it’s new name -

Arealis.

As Arealis mainly concentrates

on A-class business segment

developments, our aim was

to depict it as a future-looking

cosmopolitan pioneer that

would have an appeal in any

geographical market it operates

in. A distinct concept among a

selection of identity-wise

outdated competition.

BELLAVISTAVISUAL IDENTITY

Bellavista is a management firm

of a selection of reputable and

diverse restaurants and

cafes. Our task was to develop

the company a statuesque

impression-making identity.

For that, we chose a typeface

and color palette that would

emphasize Nordic quality, that

characterises the philosophy of

Bellavista.

BOULANGERIEVISUAL IDENTITY

Boulangerie is a traditional french

pastry and bakery concept

that is mixed into a modern

cosmopolitan fusion. In terms of

fine-tuning perfection, the task

of designing an identity to it

must have been one of our most

effortful and interesting ones.

It took us innumerable amount of

efforts to customise a calligraphic

typeface into a real handwritten

look. The accompanying graphics

reveal the French roots and also

bring up the association of the

pioneering Boulangerie’s location

in the Baltic’s largest bookstore.

CAVIAR PRODUCTIONSVISUAL IDENTITY

Caviar is a film production

company, servicing the clientele of

Estonia’s leading brands and

acclaimed music artists.

For its visual identity, we created

a distinctive, minimalist and chic

combination of a symbol C that is

made of caviar and a customised

typeface for the name to fit

together with it.

CONTRAST EYEVISUAL IDENTITY

Contrast Eye is a visionary venture

company in the industry of

audiovisual production. We were

involved with its name and visual

identity development works. The

objective was to create a bold,

fearless and experimental

concept.

The background of the name

relates to the diverse

understandings of the meaning of

“creativity” in the industry where

assessment is given through

visual observation and for which

the logo, successively, acts as an

escalating interpretation.

CUSTOM FURNITUREVISUAL IDENTITY

Custom Furniture handcrafts

personal, unique and functional

bespoke solutions in terms of

cabinetry, upholstered furniture

and interior joinery. Our task was

to develop a visual identity for

the company that would act as

a quality mark in communicating

the credibility and the substance

of the company.

The outcome is a smart symbol

that derives from the industry

bound isometry while at the

same time encapsulates he letters

C and F from the company’s

name.

ESTRAVELREBRANDING

We collaborated with the Baltic’s

market leader of travel agencies,

Estravel, in its rebranding project

on the occasion of Estravel’s 20th

year anniversary and to better

emphasise a set of values that the

company has been bound to.

View it as a flower bloom, angled

to cardinal points or a compass

with the central dot marking a

location, the result speaks of

commuting and traveling. Design

strategy wise, we substituted cold

and corporate with warm and

approachable.

GOURMET MARKETVISUAL IDENTITY

As the name suggests, Gourmet

Market is shop that is heavy

on gourmet and specialty

merchandise. Our task was to

design a visual identity that would

fit the offering.

In this case a vivid selection of

fresh quality specialties. Taking

the time to find set of suitable

identity colours, we developed

Gourmet Market a logomark with

a contemporary character that

gives an impression of an actual

lively market.

KAERAJAANVISUAL IDENTITY

Flavorsome trends from global

cuisines combined with ethnic

roots of local kitchen and all

that in a well executed gourmet

mixture. This is what the modern

Estonian cuisine is about. It’s what

restaurant Kaerajaan is about.

In this multi-disciplinary design

project with a close collaboration

with interior architects we

created a visual identity and

a set of design applications

to communicate this brand

experience.

As the name Kaerajaan comes

from local folklore, we developed

a symbol and a series of motifs

influenced by traditional Estonian

clothing patterns and with

colours fine-tuned for a modern

look. Combined with an elegant

typeface, the overall outcome is

“the new old”.

PUNANE PUUVISUAL IDENTITY

Punane Puu is operating in the

Estonian schooling and training

industry. Our work started by first

developing a suitable name for

the venture. The outcome - “red

tree” - derives from a local saying,

meaning “to make it plain and

clear”.

Having a good name as a strong

starting point, we cultivated it

into a conceptually sharp visual

identity - a tree that can also be

viewed as a symbol incorporating

a brain structure. All in all a brand

identity concept that relates

to wisdom and a visual mark

that accentuates the meaning

furthermore.

RAMANAUSKASVISUAL IDENTITY

Ramanauskas & Partners is a full

service law firm with maritime

law as its main practicing area.

By creating its visual identity, our

aim was to show Ramanauskas

& Partners Law Firm as a small

strong independent law firm,

retaining its flexibility as small

company to handle matters

efficiently.

The center focus of the identity

collateral became a knot-like

symbol that relates to maritime

associations.

RUUS & VABAMETSVISUAL IDENTITY

Ruus & Vabamets is a modern law

firm offering a complete range of

services in all of the classic fields

of law. Our commission for the

law firm was to develop a visual

identity to present the company

in an elegant and distinguished

manner, however the outcome of

which may also be characterised

as bold and prominent in the

context of the client’s business

industry.

We created a custom typeface

and a myriad of pattern graphics,

all sharing the same brand DNA.

The turquoise blue color was

brought in to add spice to the

elegant black & white palette. The

outcome is a visual language with

very distinctive character.

SOUPERIEVISUAL IDENTITY

Souperie is a gourmet take-away

concept offering a fusion of soups

in a versatile variety of intermixing

possibilities. We gave an effort to

make its visual identity already an

appetising starter.

The circles in various sizes and

attractive colours in the logomark

symbolise the multifaceted

possibilities clients have in

combining their meal. The style

of the typeface, minimalist and

elegant, assists in creating an

overall upscale look.

TEHASE AUTOVISUAL IDENTITY

A car dealership specialising on

premium brands, Tehase Auto,

commissioned us to create an

upscale visual identity for their

brand.

Combining letters T and A from

their name, we handcrafted

a strong and elegant symbol

for Tehase Auto as if it were

a custom made supercar. The

dynamic shapes and fiery colours

contribute to the desired image

appeal.

TELEGRAAFINTERACTIVE DESIGN

Situated in the Old Town of Tallinn

in a historic setting of a 19th

century building, Hotel Telegraaf,

a member of Small Luxury Hotels,

will surely provide its visitors a

unique and impressive stay. We

took the task of showcasing its

glory in virtual presence.

Black and golden work well for

the esteemed quality, resulting

in a successful restoration of a

bygone Neo-Baroque glory. The

website is an example of design

excellence along with efficient

usability approach.

VERZUNBRANDING

Verzun Property Collection

comprises of an exclusive global

selection of luxury real estate,

with exquisite property offerings

as well as first class investment

opportunities and a staff of

professional consultants in

metropolitan destinations.

Our partnership with the company

to establish a brand that is distinct

from an array of premiere estate

sellers and traders has resulted in

a solid and timeless visual identity

project.

CONTACT US

Hannes Unt

Founder & Creative Director

T +372 50 41 894

E hannes@loovvool.com

Valter Kaleta

CEO

T +372 56 915 120

E valter@loovvool.com

LOOVVOOL

Estonia pst 1, 10143 Tallinn, Estonia

T +372 644 4446

E business@loovvool.com

W www.loovvool.com

We seek design conscious clients from all over the world.