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The ART of DECEPTION Q-Gc ,,,,-? TRAINING FOR A NEW GENERATION OF ONLINE COVERT OPERATIONS

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/1-1 0 C All,HUMAN SCIENCE OPERATIONS CELL • SECRETHSIHREL TO USA, FVEY

Online HUMINT

Strategic Influence

Disruption and CNA

SOCIOLOGY

HISTORY

ECONOMICS ti

• • -

ANTHROPOLOGY

PSYCHOLOGY

POLITICAL SCIENCE BIOLOGY

SECREV/SIHRE LTO USA, FVEY

Ethnography

SOCIOLOGY

Compliance

Obedience

Culture Deception

ANTHROPOLOGY Magic

Influence

PSYCHOLOGY

Personality

Elicitation

ECONOMICS

p. 11-

Social Netwol'Kks F

Belief

HISTORY Religion •■■ ■M.

■•■

BIOLOGY

Neuroscience

Evolutionary Biology

Key Leader Engagement POLITICAL SCIENCE

Global Trends SECRETHSIHREL TO USA, FVEY

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SCIENCE

SKILLS

SIGINT

SYSTEMS

Online HUMINT

Strategic Influence

Disruption and CNA

We want to build Cyber Magicians.

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()Mine Covert Action

Accreditation

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ACNO Key Skill Strand

Online HUM INT

ill R E TO USA, FVEY

Influence & Info Ops

Disruption & CNA

1114111■.-

Magic Techniques & Experiment

Individual Psychology Professionalism

Deception

Elegance

Global

Performance

Creativity

Intuition

SEC EV/SI/MEL TO USA, FVEY

Psychology

BRANDING

MARKETING

Social Re net ration Theory.

Group Dvnamics

AGE NTI CITY

PATTERN I C rn

Decisions (Emotional

not rational) a

115-ersonality (OCEAN) -111-

Remote Assessment in Di ital Cues

Self who I am? Motives &

exploiting them )

PERSUASION

CONFORMI I (MEDIAN CE

Motives Roles

Influence/Casca

How to apply

ez these

PROPAGANDA

Interaction

across cultures

Hofstede Dimensions

Self Presentation f n Cyber context

Persuasive Tech

TAA hin Slicing Design,

,etention & Trust

.alternate pert ones

Reading from digital tells but going with performance to reduce my risk but satisfy

Tar!ersinsuisition

How to • o some o t is in real time so need to

understand what you are doin in this • s cholo

onstructing experience n mind of target which should be accepted so

the don't realise it

MO= Trust

Professionalism

Elegance

SOCIAL NETWORKS

Constructing News System

Financial Ecosystem of Media

Becoming / Targeting

0 USA, FVEY

Building Relationships

Mirroring /

Mimicry

CONFIRMATION BIAS

PRIMING

DIFFUSION OF

INNOVATION Virtual Communities

Social Identity Theory

Social Proof / Herding etc

I ADVERTISING

Sell — own - Earn 1.

Reduci ng Group

Effect ore ness 1

BELIEF •

CONSPIRACY STORIES

HINDSIGHT BIAS

Optimising Deception Channels

Process of Reflect la n to assess if wears doing op elarrt Iy

Behaviour &

IL. I nfluence

Hofstede Dimensions

ACNO Key Skill Strands

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Online HUM INT

Disruption gt CNA

N44141■.-

Legitimisation of Violence

Financial Ecosystem of Media

How to • o some o t is in real time so need to

understand what you are doin in this • s cholo

Reading from digital tells but going with performance to reduce my risk but satisfy

TaNersin.uisition

ACNO Key Skill Strands

Online HUM INT

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Disruption & Comp Net Attack

Mental Health &

Psych op at by Decision Making — Rat la nale Choice

Crime & punishment

BELIEF

Individual 115-ersonality (OCEAN)

Remote Assessment in Di ital Cues

Self (who I am? Motives &

exploiting them )

PERSUASION

Decisions (Emotional

not rational

Hofstede Dimensions

CONSPIRACY STORIES

Virtual Communities

Morality & Ethics Social Identity Theory

Cyber Cultures across

Organisations

AGENTI CITY Reducing

Group Effect lye ness

Social Proof / Herding etc F-

Becoming / Targeting

Planning

STRATEGY

Psychology Campaign % Planning

[why we are doing what we arel

Persuasive Tech

HINDSIGHT BIAS

CONFIRMATION BIAS

Buildi ng Relationships

Mirroring /

Mimicry

PRIMING

[ Social Re net ration Theory.

Performance

How to

apply these

V Deception

10 PRINCIPLES

OF SCAMS

Influence -11

CONFORMI / (MEDIAN CE

Motives Roles

Influence/Casca

Interaction

across cultures

Hofstede Dimensions

NARRATIVE Self Presentation in Cyber context

°Destructive Organisational

Psychology

PLANNED INTERVENTION

Elegance Optimising Deception

Channels

Process of Reflect la n to assess if wears doing op elarrt Iy

DIFFUSION OF

INNOVATION

Creativity

r alternate

pert ones

onstructing experience n mind of target which should be accepted so

the don't realise it

Intel Analysis

INSIDERS

rofessionalism

Behaviour

IL_Influence

SOCIAL EiL NETWORKS

Constructing News S stem

lithin Slicing Design, etention & Trust

Tools & Techniques (scientific methods) for assessing MoEs

PROPAGANDA

BRANDING

ADVERTISING Sell — c5wri -Earn

MARKETING

SE 0 USA ? FVEY

las Management

& Legend Building (decided riot to include in

training)

Deception 2 weeks) Influence

Human Aspects of

Cyber Operation s

(3 day)

Psychology And Cyber- psychology

Digital Tells

(1/2 day)

Social Enke/tering

For (NA

Disruption 1 hour)

Human Science Learning Path

Core Online HUMINT

CNA arid Disruption

HSOC .11111 0 ilisnaiiimcgp Pr. ! . .! i ., ,,i A .1 . : . I _

• ocaa .111•01C.:9410 ACKe.

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SE CRETHS I//RE L TO USA, FVEY

Magicians, the military and intelligence

Jean Robert-Houdin

1856 mission on behalf of Napoleon III to help quell the Marabout-led uprising in Algeria.

Jasper Maskelyne

1 940s Camouflage work during the Second World War.

John Mulhollanu

1950s CIA work on the application of conjuring to `clandestine activities' .

Dissimulation - Hide the real Masking Repackaging

Dazzling

Mimicking

Inventing

Decoying

Simulation Show the false

Attention 4.4..kb-ki.:#%b-k

Mlle! !VIM! Ir% Am.! Am.

OUE 1SUMICINTig Perception

Affect

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The psychological building blocks of deception

Ex ectanci es

Behaviour

Linkedln

News Media 3oon

Facebook

c- IM IRC

Phone Voice Now

Twitter

Personal Community of Interest Global

Map of technologies to message delivery

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Attention Management

.°11-4./Irr.;gw4Ars

. 1l14.1111. 115

-IPF •

•1■111/01,... =a6

• -ww7=11 Min,

N-a• •■• -m•

a...L.- - • mi.

Ogr-w. •••.•

.mm.•••••

•■•

■-•••-■1■•

Expectancies

• We look where we expect something interesting to happen

• We are biased to see/hear/feel/smell/taste what we strongly expect to see/hear/feel/smell/taste

Control attention conspicuity Expectancies

nr-;Target ooks where you' look

••■ •1.-77.1=11

The big move covers the littr0 Eve

epetition reates xpectancies

aversack Rus The Piece of ad Luck)

behaviour from outcome

Channel behaviour

ask/Mimic liminate - Blend ecreate - Imitate

epackage/Inv

odify old cues reate new cues

reate ognitive tress

imulate the utcome

ime-shift perceived behaviour

Gambits for Deception

Attention

Perception

Sensemaking

Affect

Behaviour

Attention drops I Repetition at the perceived reduces

yolmompoile iiii2Legameismiiiiend

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SECRET/751/7Rn TO USA, FVEY

STRAND 2: Influence and Information Operations

Online Covert Action

Accredfratkon

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SE CR ETHSI//REC TO USA, FVEY

10 Principles for Influence

The Time Principle

The Deception Principle

The Dishonesty Principle

The Need and

Greed Principle

The Social Compliance/ Authority Principle

The Herd Principle

The Distraction The Consistency Principle Principle

Reciprocity Principle The Flattery Principle

SE CRE Ti/SIHRE L TO USA, FVEY

D COIF'

NEW no Doer ADOPTIoN

y To s u r

THIOK cA I1

IAA KtAl( OF THE WokLD

5 -r cAttiwG

3LIST wogVANG OOTTiriE KtiJKS

I rou0

T. A T

SAM'S Lu6 1

Pf;c99 5, 1 4r? '1-N

WHAT er4 NE kJ eesbOucT

Nkro- EARLY

EARLY VAlok S ADO f /4A oA IT T

LATE Pliir Do T

LA6C,A1Z DS

cio-7 Mob( e oz. Y becic (A -T-00105. (o p.\

SE CRE III R E L TO USA, FVEY

SECRETHSWRE L TO LISA, FVEY

People make decisions as part of groups

People make decisions for emotional reasons not rational ones.

• • '• .71

SECRETHSWRE I_ TO U5,

Social Creativity

"Passion, Density and Empowerment"

Do you 410 your brand? SECRETHSIHRE L TO USA, FVEY

Whole Foods Market 1 o

Redbuil, Illinois, April 23, 1950

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SECRET//51//REL TO USA, FVEY

SECRET/NI/RE L TO LISA,. FVEY

•1 STRAND 3 fr Online HUMINT ocaa

Online Coved Action

Accreditati on

SECRET/Al/MEL TO USA, FVEY

SECREWSIHREL TO USA, FVEY

-Aims SECREWSIIIREL TO USA,. FVEY-Neiri6r.

omo Liking Certainty

‘ i Disclosure

Mirroring People copy each other while in social interaction with them.

• body language • language cues • expressions • eye movements • emotions

Accommodation Adjustment of speech, patterns, and language tovvards another person in communications • People in conversation tend to converge • Depends on empathy and other personality traits • Possibility of over-accommodation and end up looking condescending

Mimicr y adoption of specific social traits by the communicator from the other participant

Self- Self-fulfillment actualization: needs achieving one's

full potential, including creative

activities

Esteem needs: prestige and feeling of accomplishment

Belongingness and love needs: intimate relationships, friends

Psychological needs

Safety needs: security, safety

Basic needs

Physiological needs: food, water, warmth, rest

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sEcRET/IsifiREL To LEA ? FvEy

STRAND 4 Disruption and Computer Network Attack

Online CON' ell Ac tion

Accreditation

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DISRUPTION Operational Playbook

• Infiltration Operation • Ruse Operation • Set Piece Operation • False Flag Operation • False Rescue Operation • Disruption Operation • Sting Operation

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Things that push a group

together

Shared opposition

Shared ideology

Common beliefs

Personal power

Pie-existing cleavages

Competition Ideological differences

Things that pull a group

apart Tension

Identifying & Exploiting fracture points

ocaa Online Covet Action

Accreditation

Full roll out complete by early 2013 150+ JTRIG and Ops staff fully trained

Mainstreaming work — push reduced "level 1" Tradecraft to 500+ GCHQ Analysts

"Relentlessly Optimise Training and Tradecraft"

sEcRET/isifiRE I_ TO USA, FVEY

11111GCHQ

"Conjuring with information"

Teller, 1998

Head of Human Science JTRIG-HSOC NSTS:

secrethsihrel to usa, fvey

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