second screen benefits
Post on 17-Jul-2015
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What are you waiting for to offer your audience the best TV experience ever?
85% of TV audience uses a second screen while watching TV at least once a month. Hooptap helps you to get the maximum attention and profit to this tendency by making the second screen a
Gamification will make your second screen experience a perfect tool to:
SECOND SCREEN BENEFITS
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• Allow your viewers to live your show instead of just watching it: viewers form part of the show in real time through activities and games they play on their devices and become decision makers.
• Create content on social media: users can share their experience, chat in the app, follow conversations on social networks or play with or against other users. All these actions, will generate a word of mouth.
• Get feedback: as your audience participates actively with your content, you’ll be able to know their preferences and, therefore, target them.
• Increase visits to the website: ask questions and hide items that your users will have to find out by surfing in your website.
• Give your audience exclusive content: show a new commercial and relate curiosities in order to complete user’s experience.
And you will provide a great added value to your advertisers:
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• Innovative and unusual promotion.• Brand awareness boosting: by living an engaging and an unusual experience, users will get
familiar and engaged with the brand.• E-commerce promotion: enable a virtual point of sale directly on your users’ devices. They
will have the possibility of purchasing directly from their smartphones those product they watch on the tv show.
• Audience reward with prizes, discounts and special offers. In this way, they will motivate viewers and give them an added value.
• Audience engagement monetization: engaged viewers will buy more.
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