a consideration about “second screen senario”yes! second screen can do it!! second screen...
TRANSCRIPT
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A Consideration about“Second Screen Senario”
Kensaku KOMATSUNTT Communications Corporation
Innovative IP Architecture Center
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02/08/11 2
Agenda
Corporate Profile
Target and Objective
Use case consideration
Proposals
Technical Requirements
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Corporate profile
- Established in 1999 ( one of the branch company of NTT holdings )- Providing ISP (includes Web) services mainly in Japan- Providing IPTV service in Branch company (NTT plala)
ISP business “OCN” Voice Business “0033” Global IP Network IPTV business
Note : NTT plala(our branch company)
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Target and objective
- Second Screen-Smartphone, Tablet, PC, portable game, …
Target of this presentation
Objectives
- Make families happy- Increase the effectiveness of broadcast program and sponsor’s advertisement
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Use case : One sunday morning
Hard to satisfy all member’s demands in only one screen.son
father
mother
Data casting area
Wanna watch full-screen TV
Fun!!
Playing game served via BML
♪
Wanna check
shopping
Broadcast casting Area
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Yes! Second screen can do it!!
Second screen enables all families satisfied.
son
father
mother
Playing related games
♪
♪
♪checking related items
Enjoying full-screen TV
Primary screen
Each TV related content isprovided on the second screen.
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Recently, part of second screen scenario is realized, but…
- TV program and PC’s screen are separated.- User has to access content manually. Hard to concentrate on TV.
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Problem and direction.
Social perspective : Getting hard to communicate w/ each families.Business perspective : Decrease of the effectiveness of TV and sponsor’s adv.
Easy to access TV related content.
Direction
Problem
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How to solve?
Easy accessAutomatically push content synchronized with TV program.
To satisfy each member’s demandEach content may be personalized
To make increase of the effectiveness of sponsor’s advSponsor’s banner or item automatically appears in second screen, synchronized with TV ( BTA will also be fine )
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Service image (an example)
Content Widgets(Game, Shopping, Weather, Travel …)-Content is automatically changed.-Synchronized w/ TV show-Manually selective-Gadget w/ recommendation’ll be fine.
Sponsor’s link(Banner to site, direct link to EC …)-Automatically appear-Synchronized w/ commercial and TV senario.-Targeting AD based on user’s logs on second screen device.
Providing personalized services on second screen!!
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Technical requirement 1/ 2
Synchronizing with TV program is a key factor-Push technology
-Server-Sent Events, WebSocket
-Data format ( describing time-line data )-Need discussion
-Protocol to communicate with each screen-Need discussion
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Technical requirement 2/ 2
To enable personalizing, and raise the effectiveness of sponsor’s content.-Store technology for preset data and user’s logs
-WebStorage
-Location sensing technology for providing localized information ( e.g. nearest store selling items )
-GeoLocation
To create services.-Widget functionalities
- W3C widgets
-Graphical and Favorable UI
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Conclusion
I proposed that making user’s access of TV related content easy is important in second screen scenario.
Based on the proposal, we presented some technical requirements.
I believe that second screen scenario makes all stakeholder’s current situations better.
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Thank you!CONTACT:
KENSAKU [email protected]
NTT Communications CorporationInnovative IP Architecture Center
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Reference
NTT Mediacross,Inc.,NIPPON TELEVISION NETWORK CORPORATION, and NIPPON TELEGRAPH AND TELEPHONE EAST CORPORATION are now providing trial service ( Quiz synchronized to TV show is also displayed at second screen )
Refer : http://www.nttmc.co.jp/news/20110114.html
SubscriptionPrimary screen
Second screen
Download application
Quiz top
Checkpoint
AnswerCheckitem
Present!!