secha jewelry. sustainable entrepeneur with indigenous women

Lucely Tigse

Nanki Saant

August 21th, 2014

Amazon essence

Shuar Nation

170,000 inhabitant

s

Secha (beatiful)

My mother

First earrings I made

Necklace

Local seeds: etse, jaboncillo

Sterling silver chain

All hand made

EarringsSterling silver piece

Old shaman crown feathers. toucan

All handmade

Ring

Sterling silver ring

Natural seeds:Etse, avoid evil eye or atracting good luck

All handmade

Bracelet

Sterling silver chain

Natural seeds

All hand made

Last designs

Sterling silver pieces

Old shaman crown feathers, toucan

GLOBAL FAIR TRADE MARKET

22% expected growth

$1.1 billions

$6.4 billio

ns

2004 2012

COMPETITIVE ADVANTAGE

Key partnerships

Local suppliers

High-end materials

Family techniques

Able to translate

Supplier

Designing, adding value

Manufacturing

Marketing

Selling

Customer

• Quality control

Supplying

Local suppliers

• Advertising• Mailing• Social Networks

Marketing

Retailers

Retailers

SECHA’S TEAM

• Nanki Saant, General manager & designer

• Lucely tigse, Designer• Marlene Isama Marketing• Marybel Santellán Financial issues

To join us:• Trained indigenous

women

MARKET RESPONSE

3 months 1204 Visitors

INVESTMENT

Jewelry Lab $12,000

Materials $ 6,000

Training $ 8,000

Marketing $ 5,000

TOTAL $31,000

2014 2015 2016 2017

Revenues 49650 265100 762500 1410000

Gross Profit 44010 238590 686250 1269000

Net Profit 7285 214010 635611 1183364

$ 100,000

$ 300,000

$ 500,000

$ 700,000

$ 900,000

$ 1,100,000

$ 1,300,000

$ 1,500,000

ANNUAL PROJECTIONS

Sold Units 514 2651 7625 14100

Average Price:$ 100.00

YUMINSAJRUME!!!

THANK YOU!!!

sechajewelry

@sechajewelry

www.sechajewelry.com

Timeline

Q2-2014• Social Networks• Web Site• First sales

Q3-2014• Investment• Jewelry Lab, Supplies• Start Training• First Women join us

GOOGLE ANALYTICS

Q2 2014

Q3 2014

Q4 2014

Q1 2015

Q2 2015

Q3 2015

Q4 2015

Q1 2016

Q2 2016

Q3 2016

Q4 2016

Q1 2017

Q2 2017

Q3 2017

Q4 2017

Rev-enues

3250 18400 28000 21000 37600 85500 121000 147500 182500 195000 237500 330000 370000 345000 365000

Gross Profit

2250 16560 25200 18900 33840 76950 108900 132750 164250 175500 213750 297000 333000 310500 328500

Net Profit

950 -14940 21275 14928.75

28620.7875

70481.038875

99979.4270587

5

122575.871376

488

151620.287369

408

162812.586610

456

198602.676511

008

278190.460117

989

314125.835900

947

288558.697528

594

303488.933634

276

$ (25,000)

$ 25,000

$ 75,000

$ 125,000

$ 175,000

$ 225,000

$ 275,000

$ 325,000

$ 375,000

QUARTER PROJECTIONSA

xis

Tit

le

Q2 2014

Q3 2014

Q4 2014

Q1 2015

Q2 2015

Q3 2015

Q4 2015

Q1 2016

Q2 2016

Q3 2016

Q4 2016

Q1 2017

Q2 2017

Q3 2017

Q4 2017

Revenues

3250 18400 28000 21000 37600 85500 121000

147500

182500

195000

237500

330000

370000

345000

365000

Gross Profit

2250 16560 25200 18900 33840 76950 108900

132750

164250

175500

213750

297000

333000

310500

328500

Net Profit

950 -14940

21275 14928.75

28620.7875

70481.0388

75

99979.42705875

122575.87137648

8

151620.28736940

8

162812.58661045

6

198602.67651100

8

278190.46011798

9

314125.83590094

7

288558.69752859

4

303488.93363427

6

$ (25,000) $ 25,000 $ 75,000

$ 125,000 $ 175,000 $ 225,000 $ 275,000 $ 325,000 $ 375,000

Quarters growth behaviorA

xis

Tit

le