seattle talent warriors roadshow: realpage

Suzanne MyersHead of Talent Acquisition

@smyers678

How RealPage is Activating their Potential

Who IS RealPage?

SaaS Solutions Provider to Rental Housing Industry

KNOW a renter

WERE renters

People ARE renters

Apartment Buildings

Student Living

Senior Living

Vacation Rentals

ChallengeWeak talent brand outside industry

Recruiting is Marketing

think like marketers

Uncovered 5 Target Audiences

Architect / Network Architect Database Admin/Engr Developer Engineer Quality Assurance / Control

Trevor Technical

Sierra Sales• Solutions Consultants• Sales Account Reps• Solutions/Sales Engineers• Client-Trainers

Olivia Operations

• Product Support• Production Roles• Contact Center

Know why your differentAuthentic and Transparant

VALUE PROPOSITIONS

www.behindtheshutter.com

ScorecardTransformation

Traditional Metrics 40%

Strategic Deliverables 35%

Personal Development 25%

RECRUITER SCORECARD

Traditional Metrics 40%

Strategic Deliverables 35%

Personal Development 25%

RECRUITER SCORECARD

TRADITIONAL METRICS 40%

The Team Leaders Set The Pace and deliverables for their team.

Quarterly Reviews promoted healthy competition.

STRATEGY DELIVERABLES 35%

Create the Employer Brand and message

TEAM #1Build the

Brand

On-line presence

leveraging candidate

on-line behavior

TEAM #2Drive us Digital

Build a Power

Pipeline to mine for top talent

TEAM #3Push the Pipeline

Create a College

Recruiting program that fuels our future

TEAM #4Crash the Colleges

STRATEGY TEAMS

Implemented Strengthsfinders

Assigned Cross-Divisional Projects

PERSONAL DEVELOPMENT 25%

292% Increase in “LIKES”

ENGAGEMENT CAMPAIGN

DIGITAL MARKETING CAMPAIGNS

DIGITAL MARKETING CAMPAIGNS

52 Clicks in the first 3 hours!

THE POWER OF SOCIAL PLATFORMS

25K Reach!

FOLLOWERSHIP COMPARISON

RealPage is outperforming

several competitors!

We filled jobs

hires each day

4.5

Average Fill time

38days

Acceptance Rate

95%

Employee Referrals

39%

Manager Satisfaction

Valued Recruiting Advisors

Know your audience.

Know what you’re selling.

Know your outlets.