search london - local search

SEARCH LONDON

Review of Local Searchin 2015 and Tips for 2016

By Nick RinkSmart Local Marketing

2015 Review

"Snack Pack"

Local search resultsreduced from 7 to 3

Before After

Local SERPs

2015 Review

Local Search cutsties with Google+

Local Tips for 2016

Micro Moments

Google My BusinessCitationsMobile friendly websiteStructured data

Citation here

Link here

Local Tips for 2016

User Behaviour

ReviewsImagesSee InsideMore reviews

Reviews Link

1. Search for business on Google2. Click on leave review3. Right click to check source code4. Press Crtl F to grab both the CID andFID numbers ... then add to below:

https://www.google.co.uk/search?q=[entersearch term here]&ludocid=[CIDnumber]#lrd=[FID number],1

For example:https://www.google.co.uk/search?q=personal%20trainer%20london&ludocid=13407998687364378974#lrd=0x48761003e4c745f5:0xba12c7c47d41f15e,1

Local Tips for 2016

Look Beyond Google

Apple MapsNiche directories

Thanks for listening

Find me on Twitter:@NickRink

You can grab these slides at:http://smrtl.cl/searchlondon