search engine optimization
Post on 13-May-2015
1.263 Views
Preview:
TRANSCRIPT
Search Engine Optimization
Search Engine Optimization
Search Engine Optimization
How Search Engines Work
Search Engine Optimization
Search engines have two main components
Crawler (Bot, spider)
Fetches information from web pages
Algorithm
Determine relevancy by considering content
on the web page.
What is SEO
Search Engine Optimization
Making your web site the best it can be for your site visitors
And the search engines
SEO helps you in
• Steer clear of technical issues that can impede the crawler
• Create web page that conform to the relevancy algorithm
• Help your audience to find your website
History of SEO
Search Engine Optimization
19941996
19982000
20022004
20062008
2010
Yahoo! Directory launches. Its dominance as a search engine in years to come will make search engine submission a key activity of SEOs
Web crawler, the world’s first full text index of the web, is launched
Google launches
In response to the dominance of on page SEO, algorithm cracking software is developed
Inktomi powers MSN’s search debut
Danny Sullivan moderates the first ever SEO conference, Search Engine Strategies
Google toolbar, for the first time SEOs have a record of their PageRank
Google AdWords launches with a CPM model
Search engines change their algorithms of ranking websites
Google announced a campaign against paid links that transfer PageRank
Real-time-search was introduced in late 2009 in an attempt to make search results more timely and relevant
Main Purposes of SEO
Search Engine Optimization
Cornerstone of an SEO Program
Search Engine Optimization
Keywords are the ‘Search queries’ people might use to search information
Keyword Research is Key because
• People use keywords in a search engine to fill a need
• Search engines want to show the best pages
• Having the best page is your SEO goal
• You need to know what keywords are being used
• Using keyword research tools helps you know what searched for
Creating a Search-Friendly Website
Search Engine Optimization
Brainstorming Main Categories and Subcategories For The Web Site
How pages are linked together tells people and Search engines what’s important
Find what people most interested and create categories accordingly
More Clicks to a page receives less important to it
Using Keywords in Domain Names and URLS
Link Juicing
Link important pages to home page of the site and use links with keywords.
Advantages of SEO
Search Engine Optimization
Increased Visibility
Increase visibility of particular website on the internet among other uncountable number of websites and thus increase the chances of someone actually coming across his site and using it.
Higher Rankings
SEO is considered a success when these search engines enable website to rank higher then other websites who answer to the same ‘word’ or ‘phrase’ search.
Internet Marketing
If the optimization of the website is effective than the chances, are that endeavour of marketing products and services on the internet will be successful.
Disadvantage of SEO
Search Engine Optimization
Require well made sites
Everyone must make changes to their web site. If someone has invested heavily in a search engine-unfriendly site, he may not want to implement workarounds to make it more welcoming to engines.
No predictions
Nobody can predict how many rankings we'll get for a particular search term or engine; nor can we predict how much traffic we'll get.
Limitations on using keywords
We are limited as to the number of search terms we can target by the number of web pages we have to optimize
Similar Technologies
Search Engine Optimization
PPC (Pay per click)
Pay per click (PPC) is an Internet advertising model used on website's, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
Search Engine Optimization is one form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages.
And there are also other ways of achieving the goal mentioned above.
Paid inclusion
Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index.
The Future Of SEO
Search Engine Optimization
• Crawler-friendly site will always be important
• Universal search and real time search is going to be more of a factor
• Less commercial content to be found in organic search results
• The more things change, the more they stay the same
Thank You
Search Engine Optimization
top related