search engine optimization 2013

Presentation by Snohomish County Real Estate © 2013

SEARCH ENGINE OPTIMIZATION

Getting StartedFebruary 5, 2013

Presentation by Snohomish County Real Estate © 2013

Presentation by Snohomish County Real Estate © 2013

WHAT IS SEO?

Acronym: Search Engine Optimization

“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid

("organic") search results.” - Wikipedia

Presentation by Snohomish County Real Estate © 2013

Why is SEO Important?

The more visitors a website receives the more chances are to convert to a sale.

Leads = $$$$

Presentation by Snohomish County Real Estate © 2013

Getting Started w/ Search Engine Optimization

• Have to have at least a website, or blog, or Facebook page, or Twitter account.

• Where do I get those?– Free Website: http://wordpress.com – Facebook:

http://www.facebook.com/pages/create.php– Twitter: http://twitter.com/signup

Presentation by Snohomish County Real Estate © 2013

Wordpress.com

• Free network that allows people to create free blogs (blogs can be used as websites).

• Goto http://www.wordpress.com and sign up• Publish Relevant Information you wish to rank for.• Examples:

– http://snohomishcountyrealestateguide.wordpress.com/ (rarely used)

– http://thehamptons.wordpress.com/ (rarely used)

Presentation by Snohomish County Real Estate © 2013

Facebook Fan Pages

• Fan pages are way to connect socially to consumers while be able to rank in the search engines.

• Create a Page• Use Keywords in Title• Post relevant information• Post engaging content and information

Presentation by Snohomish County Real Estate © 2013

Twitter Accounts

• A way to share the useful information you just published.

• Creates a “back link” to your content

• Ability to connect with other professional who may share your content.

• Builds buzz around your content.

Presentation by Snohomish County Real Estate © 2013

HUGE: Back Links

• A link from website “A” to website “B”• Each link is a vote for your website• The more votes – links – the better chance will

appear higher in the search results.• Example:

http://www.realestate.com/advice/whats-happening-in-the-snohomish-county-housing-market/

Presentation by Snohomish County Real Estate © 2013

Additional SEO Strategies

• Meta Titles, Descriptions, Keywords

• Meta Matches on Page Content

• Google Places Profile

• Google Plus Profile & Authorship

• YouTube Channel Profile

Presentation by Snohomish County Real Estate © 2013

SEO Don’ts

• Keyword Stuffing– Excessive Keywords On-page Copy

• Link Bombing• Cloaking• Duplicate Content/Websites• Doorway Pages• False Reporting of Competitors• Just WRONG

Presentation by Snohomish County Real Estate © 2013

SEO Resources

• SearchEngineLand.com• SearchEngineJournal.com• SERoundTable.com• GeekEstateBlog.com• Mashable.com• BarryHurd.com• YouTube.com (for tutorials)

Presentation by Snohomish County Real Estate © 2013

Have Questions?Get Answers!