search engine marketing (ppc) for the automotive industry

AGENDA

● Who we areAnd why we excel at what we do

● Who we work withExamples of some of our clients

● TechnologyWe use the latest technology

● Case StudiesSome of our case studies

● Who we areAnd why we excel at what we do

● Who we work withExamples of some of our clients

● TechnologyWe use the latest technology

● Case StudiesSome of our case studies

MISSION

● PPC Technology Company

● Many years experience in online market

● Part of the CorePlace Group

THE TECHNOLOGY PROVIDER

● Technology developed over 7 years in an agency environment

● Significant investment in development resources

● Technology delivers significant ROI performance improvements

TECHNOLOGY

THE PROCESS - STEP 1-2

THE PROCESS - STEP 3-4

THE PROCESS - STEP 5-6

THE PROCESS - STEP 7-8

● Almost any format accepted

● Updated as often as necessary

● Can be web scraped if necessary

● Main criteria is that your feed must have either a URL or sufficient parameters to generate a URL

COLLECTS & COLLATES YOUR DATA

● Corrects abbreviations

● Translates industry vocabulary

● Removes prohibited characters

CLEANSES & TRANSLATES YOUR DATA

BREAKS DOWN A VEHICLE INTO ‘DIMENSIONS’

Suzuki Grand Vitara

Ddis sZ5 1.9 L

Black 4 x 4

Manual Diesel

5 door 2012

12 £6,500

CONSTRUCTS KEYWORDS BASED ON DIMENSIONS

Suzuki Grand Vitara

Suzuki Grand Vitara

Suzuki Grand Vitara

Suzuki Grand Vitara

Suzuki Grand Vitara

Black Grand Vitara

Black

DDis SZ5

Diesel

4 x 4

DDis SZ5

1.9L

1.9L

1.9L

ADDS ‘SEED’ KEYWORDS

Suzuki Grand Vitara

Ddis sZ5 1.9 L

Black 4 x 4

Manual Diesel

5 door 2012

12 £6,500

Cheap

Discount

Used

Pre-owned

Second hand

ADDS ‘SEED’ KEYWORDS

Suzuki Grand VitaraCheap

Discount

Used

Pre-owned

Second hand

Suzuki Grand Vitara

Suzuki Grand Vitara 4 x 4

Suzuki Grand Vitara 4 x 4

Suzuki Grand Vitara 4 x 4

GENERATES OPTIMISED AD COPY

● Creates ads using a combination of your data and the seed keyword

● Automatically adjusts ad copy to cope with different word lengths

Grand Vitara from £18,9991.9 2012 in Black with Low Mileage.4x4 Manual Diesel Now Only £18,999mycars.com/new_diesel_grand_vitara

CREATES DISTINCT ADS FOR EACH AD GROUP

Grand Vitara from £18,9991.9 2012 in Black with Low Mileage.4x4 Manual Diesel Now Only £18,999mycars.com/new_diesel_grand_vitara

● Keyword: Diesel Grand Vitara

Cheap Vitara from £18,9991.9 2012 in Black with Low Mileage.1 of 5 Suzuki Grand Vitara in Stock.mycars.com/grand_vitara_black

● Keyword: Cheap Black Grand Vitara

GENERATES NEW FORMAT ADS

Grand Vitara from £18,999 - 1.9 2012 in Black with Low Mileage1.9 2012 in Black with Low Mileage.1 of 5 Suzuki Grand Vitara in Stock.mycars.com/grand_vitara_black

Grand Vitara from £18,9991.9 2012 in Black with Low Mileage.4x4 Manual Diesel Now Only £18,999mycars.com/new_diesel_grand_vitara

Grand Vitara from £18,9991.9 2012 in Black with Low Mileage.1 of 5 Suzuki Grand Vitara in Stock.mycars.com/grand_vitara_black

SPLIT TEST ENGINE

A:

B:

1000 Impressions97 ClicksConversion rate 2%CTR 8.5%CPC £1.20

1000 Impressions100 ClicksConversion rate 2%CTR 10%CPC .95P

mycars.com new cars used cars about us contact us

New Grand VitaraFrom £18,999

AD LINKS TO DISTINCT LANDING PAGES

Each keyword can have its own URL

Grand Vitara from £18,9991.9 2012 in Black with Low Mileage.1 of 5 Suzuki Grand Vitara in Stock.mycars.com/grand_vitara_black

GEO TARGETINGBids can be adjusted according to how close the searcher is to your branch or branches

15p 12p 9p

TACTICAL AND SPECIAL OFFERS

Tactical deals and special offers can be updated via ‘cloud based’ document sharing.

New Grand VitaraZERO DEPOSIT0% APRFROM £169 PER MONTH

COMPREHENSIVE REPORTING

eFeeder produces comprehensive reporting letting you know how well we are doing on a monthly or even daily basis.

BEST OF BREED - WHY US?

● Combination of technology & expertise

● Proven track record

● Long history of travel

CAR RETAIL - CPC REDUCTION

“A record breaking number of orders taken across the group.Great result, well done everyone at Bloc.”

CASE STUDY: SKI WEBSITE

Our client is a very well known online ski holiday company. The PPC account was previously managed by an international digital marketing agency.

CASE STUDY: RETAIL

Client is a nationally known brand of jewellery retailers. One month after taking control of the account, CPC had dropped by 16.3%, sales had increased by 202.91% and revenue increased 212%

CASE STUDY: COST PER CLICK REDUCTIONS

£0.00

£0.50

£1.00

BEFORE AFTER

£0.61

£0.17£0.00£0.50

£1.50

BEFORE AFTER

£1.00£1.12

£0.37£0.00

£5.00

£10.00

BEFORE AFTER

£7.53

£2.49£0.00

£0.20

£0.40

BEFORE AFTER

£0.36

£0.20

Leisure Company Car Buyers Insurance Watch Retailer

0

10000

30000

BEFORE AFTER

20000

18074

Service Company

CASE STUDY: CONVERSION INCREASES

28875

0

200

800

BEFORE AFTER

400

Insurance

600

54

649

05000

BEFORE AFTER

10000

Finance

20000

25000

15000

15447

19436

● Only advertise available products/services

● Deep links to specific product pages

● The quality score is high so costs are lower

● The click through rate is improved

● Reduces average cost per click

● It improves conversion rate

● Increases sales and decreases costs

BENEFIT SUMMARY