search engine marketing

Search Engine Marketing

Topics

• What is Search Engine?• What is SEO?• Key Factors in SEO?• Algorithms?• PPC?• Diff Between SEO and PPC?

What is Search Engine

• Search Engines are Program. It help to search the documents and images for particular keywords and then it list-out the websites where the same keywords are found.

• Some of the search engines are Google, Yahoo, Bing, MSN, AltaVista, etc.,

Search Engine Result Page

What is SEO

SEO – Search Engine Optimization• SEO is the process of increasing the visitors on

the particular website through the sites appears first on the Search Engine Page.

• Because most people don’t like to go next page on search engine.

• All of the people just see on 1st page on the Search Engine.

Key-Factors

• In SEO, using 2 main key-factors. Those are

On Page OptimizationOff Page Optimization

On Page Optimization

• Title Tags <title>• Header Tags <h1>• ALT Tag for image<alt>• Meta Tags <meta>• Keywords• Description

Example – On Page

• Check the following link http://red-box.in/

Off Page Optimization

• Off page optimizations is create the backlinks on other site. Off page worksDirectory SubmissionArticle SubmissionBlog SubmissionClassified SubmissionRSS Submission

Algorithms

• All the search engines are work by an algorithms.

• Google follows the algorithms are:PandaPigeonHumming BirdPenguin

PPC

PPC – Pay Per Click• PPC appears on the Top and Right side of the

Search Engine list.• We have to pay some amount for each clicks.• We can set our budget depends on our business

earnings• It help to improve the websites

PPC vs SEO

SEO

Result within 2 weeks – 3 Months

Organic Search

Few impression and Clicks

We can target Local Market

Low cost

Easy to manage by anyone

PPC

Result Within 2 days

Paid Search

Few Impression and More Clicks

Difficult to target Local market

High Cost

Need experience to manage the campaigns.

SEO Services

• If you are interesting to enlarge your business on Online through using online marketing.

Address:

Red BoxF2, Artu Jothi Towers, #2&9, Sakthi Nagar, Porur, Chennai – 600 116.

Contact No: +44-43856091