sean moffitt - global status of crowdsourcing in 2014 & beyond, cswglobal14
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2014 Global Crowdsourcing Pulsecheck
Sean Moffitt, Managing Director, Wikibrands
@seanmoffitt @wikibrands @crowdweek #cswglobal14
CSW = Crowdsourcing Karma?
Singapore Washington
Toronto San Francisco
New York Bangalore
The Most Disruptive
The Most Potential
The Most Game
Changing
Sept, 2012 Kickstarter Results March, 2014 Purchase
The Most Poignant
Where are you on the crowd continuum?
“It Makes
Money”
“It Creates a BetterWorld”
“It Produces
BetterResults”
No Matter Where You Are…
Could Gartner be Right About Crowdsourcing?
Google confirms the “crowd” has room to grow
“Substantially more than current growth”
“More than current growth”
“Same as current growth”
“Less than current growth”
What do you expect growth wise in the “crowd economy” for 2014 and 2015?
Source: the 2014 Global Crowdsourcing Pulse Check
Why are we attracted to the “crowd” movement
#1 We love crowds’ disruption possibilities
#2 Crowds connects people with purpose
#3 Crowds keeps us on the leading edge
What do we call this “crowd thing”?
Are we warring with social media?
77th 61st19th
The Crowd Universe The Social Universe
Alternate Business Model Media
Business/Cause Motive Larger Set of Purposes
Innovation Connection
Monetary Outcome Engagement Outcome
What is driving our optimism?
The big 6 “Meta” Crowd Trends
Crowd Change Factor #1 -The rise of entrepreneurial startup culture
60% of millennials consider themselves enhtrepreneurs
Crowd Change Factor #2 – Growth of free
agents/freelancing/independent contracting
Crowd Change Factor #3 - Expanded global marketplaces and
scale
Biggest Crowd Growth Sub-Segments
Biggest Industries Disrupted by the Crowd
(next 3 years)
* Health Care 7th, Manufacturing 8th, Education 9th, Public Service & Government 10th
Leading and Managing the Crowd
Why Crowdsource?
Top Objectives for Launching a Crowd Venture
What are the top 7 ingreients of….
Top Success Factors for a Successful Crowd Initiative
A Crowdworthy Idea – Taskrabbit - Your Tasks, Done.
Triggers, Incentives and Motivations– Kiva
3. Great product, Step Change Innovation
Top Impasses for a Successful Crowd Initiative
#1 Legal & Regulatory Hurdles
#2 Time for Staff to Manage It
#3 Organizational silos/adoption issues
Crowdsourcing : Storm Clouds Ahead?
#1 Intellectual Property Rights/Plagiarism
#2 Weaker Participant Commitment
#3 Regulatory Prevents Expansion
#4 Opportunity for Scandal/Fraud
#5 Management Time is Excessive
Strongly Agree/Agree
Strongly Disagree/Disagree
Key Takeaways
The world is a blur
The world is getting smaller
Crowdsourcing is growing up and maturing – this is no longer a play thing
Best practices are starting to develop/we are creating impact
Someone has to lead the crowds
I. Find survey at:
www.crowdsourcingweek.com
@SeanMoffitt
II. Full 2014 Global Crowdsourcing Paper thought paper:
May 12th
III. Interviews this week: 6 Questions I still need Answered
“There is a need for a centralized forum for sharing learnings and best
practices of crowdsourcing.”
“77% Strongly Agree/Agree”
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