sdc2013 : monetization

#SDC13

Monetization

Joshua Jeong In-App Purchase Samsung Electronics

In-App Purchase 2.0

HAT?

Samsung In-App Purchase

In-App Purchase 2.0 released on June, 2013 Changed from jar library to AIDL interface

Contribution to a better Samsung ecosystem

hy?

65 COUNTRIES

170M ACCOUNTS

370M DEVICES

Samsung In-App Purchase : Infra

Source: Internal data, Jan. - Sep. 2013

Samsung In-App Purchase : Revenue Stream

OW?

In-App Purchase

Samsung Android 370million devices

Item management based on Samsung Account

AIDL interface & IAP helper library

Consumable & non-consumable, subscription item

Samsung In-App Purchase : Business flow

Sign-up & add your item on seller.samsungapps.com Make it!

Download IAP SDK on developer.samsung.com

Upload your app on seller.samsungapps.com

Samsung In-App Purchase : Demo

Item Group ID & Item ID on Samsung Apps Seller

Samsung In-App Purchase : Let’s make it!

Samsung In-App Purchase : Our samples

* Available November, 2013

ND…

Samsung In-App Purchase : Road Map

IAP 2.0 Release

June, 2013

AIDL interface New item type Account based

1st half, 2014

Additional Payment Method Samsung gift card Carrier billings Other billings

Service Expansion More countries

November, 2013

R/S Adjustment

8 : 2 7:3 R/S for apps with IAP 2.0

Revenue Maximization

for Developers

Key Takeaway

POTENTIAL SIMPLE SUSTAINABLE

Samsung In-App Purchase : Official Sites

developer.samsung.com/in-app-purchase

developer.samsung.com/forum

Samsung In-App Purchase : Closing

Thank You!

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