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Script Marks

Component : MEST1 - GCE MEDIA STUDIES UNIT 1

Series : 6A12

Candidate Name Centre Number Candidate Number

Total Mark

43

Item Mark Comments

A1 7

A2 7

A3 11

A4 7

B5 11

B6 -

Total : 43

A1: 7

A2: 7

A3: 11

A4: 7

B5: 11

B6: -

MEST 1 June 2012 Exemplar Script Commentaries

C Grade (43 marks)

A1 Media Forms 7 marks (Level 3-)

Sound knowledge and understanding of some ways media language is used, demonstrated

by some reference to the text and proficient use of media terminology.

Not always fully focused on the question but overall shows sound understanding of media

forms.

A2 Media Representations 7 marks (Level 3-)

Sound knowledge and understanding of some ways the workplace is represented,

demonstrated by some reference to the text and some adequate use of media terminology.

Examines how representations are constructed through media language at the end of the

response. More media terminology could be utilised throughout.

A3 Media Institutions 11 marks (Level 4=)

Thorough knowledge and understanding of a wide range of ways the commercial nature of

media institutions is satirised, demonstrated by detailed reference to the text and confident

use of media terminology.

Strong appreciation of the use of satire and how this is communicated throughout the

sequence.

A4 Media Audiences 7 marks (Level 3-)

Sound knowledge and understanding of several reasons for the sequence’s popularity,

demonstrated by some reference to the text and some adequate use of media terminology.

Not always fully focused on online appeal (i.e. positioning on YouTube)

B5 Cross-Media Study 11 marks (Level 2-)

Some application of knowledge and understanding of how imaginative techniques are used to attract and maintain audiences

Adequate use of some examples from at least two media platforms

Communication of ideas may be inconsistent with some limited use of media terminology

Limited awareness of media ideas/issues/theories/debates and/or media terminology Lacks sustained question focus (wastes time at beginning of response regurgitating information). Print platform very weak, some better ideas on documentaries’ use of e-media.