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T E C H N O L O G Y A C C E L E R A T I N G C R E A T I V I T Y

Brand advertising in programmatic media: the opportunity

In 2015, the big story for

programmatic is brand, not performance

Marketing Magazine 23/03/2015

The rise of programmatic

Creative is the biggest let down of programmatic. So many custom segments,

so little targeted & relevant advertising.

VIVAKI

Marco Bertozzi President, global clients

PROGRAMMATIC

11:34am

11:35am

LARGE ‘RICH MEDIA’ CREATIVE UNITS?

PROBLEM - DELIVERY

• To expand, the format has

to take over control of the

host site

• The code sets need

to align

• Untested expanding code

(tags) can break sites

EXISTING DYNAMIC

• Manual tag testing

per publisher

• One tag does not fit all

• Untested tags can

break sites

PROGRAMMATIC AT SCALE

Open

RTB

A single programmatic platform for advertisers to create, activate,

measure and optimise brilliant brand campaigns at scale.

T E C H N O L O G Y A C C E L E R A T I N G C R E A T I V I T Y

Creative

Toolkit

A comprehensive

cloud-based creative

toolkit that enables HTML5,

cross-device creative

format production

Campaign Manager

Deliver campaigns

across all devices

with a single tag. Use as

a self-serve platform or let us

manage your campaigns for you

E X P A N D

PUBLISHER PAGE

Assesses environment, understands delivery parameters

• iFrame etc.

• Ad position & type

• Device

• Browser

• Connection speed

• Screen size

Intelligent, Programmatic Creative Delivery SENTINEL

D E T E C T

D E L I V E R

Reporting Suite

Our reporting

suite empowers

advertisers to

understand and

optimise the performance

of their campaign, whatever

the objective

ONLINE ADVERTISING DOESN’T WORK

“It’s more likely you will win the

lottery than click on a banner ad” Business Insider

• Average click – 0.06%

• Rich media – 0.27% • (Smart Insights, April 2015)

SOME RECENTS STATS

OR DOES IT? – SCOOTA RESULTS

• 5.75% - 2029% increase over 0.27%

ON AVERAGE

Exciting branding and brand-response creative is now deliverable at real scale programmatically

Time to get creative!

SUMMARY

BRAND

SAFE IN VIEW

HIGLY

TARGETED CROSS-

DEVICE

James Booth, Founder & CEO, Scoota james.booth@scoota.com

@jamesbooth_uk

THANK YOU