scoota core powerpoint slides - results...
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T E C H N O L O G Y A C C E L E R A T I N G C R E A T I V I T Y
Brand advertising in programmatic media: the opportunity
In 2015, the big story for
programmatic is brand, not performance
Marketing Magazine 23/03/2015
The rise of programmatic
Creative is the biggest let down of programmatic. So many custom segments,
so little targeted & relevant advertising.
VIVAKI
Marco Bertozzi President, global clients
PROGRAMMATIC
11:34am
11:35am
LARGE ‘RICH MEDIA’ CREATIVE UNITS?
PROBLEM - DELIVERY
• To expand, the format has
to take over control of the
host site
• The code sets need
to align
• Untested expanding code
(tags) can break sites
EXISTING DYNAMIC
• Manual tag testing
per publisher
• One tag does not fit all
• Untested tags can
break sites
PROGRAMMATIC AT SCALE
Open
RTB
A single programmatic platform for advertisers to create, activate,
measure and optimise brilliant brand campaigns at scale.
T E C H N O L O G Y A C C E L E R A T I N G C R E A T I V I T Y
Creative
Toolkit
A comprehensive
cloud-based creative
toolkit that enables HTML5,
cross-device creative
format production
Campaign Manager
Deliver campaigns
across all devices
with a single tag. Use as
a self-serve platform or let us
manage your campaigns for you
E X P A N D
PUBLISHER PAGE
Assesses environment, understands delivery parameters
• iFrame etc.
• Ad position & type
• Device
• Browser
• Connection speed
• Screen size
Intelligent, Programmatic Creative Delivery SENTINEL
D E T E C T
D E L I V E R
Reporting Suite
Our reporting
suite empowers
advertisers to
understand and
optimise the performance
of their campaign, whatever
the objective
ONLINE ADVERTISING DOESN’T WORK
“It’s more likely you will win the
lottery than click on a banner ad” Business Insider
• Average click – 0.06%
• Rich media – 0.27% • (Smart Insights, April 2015)
SOME RECENTS STATS
OR DOES IT? – SCOOTA RESULTS
• 5.75% - 2029% increase over 0.27%
ON AVERAGE
Exciting branding and brand-response creative is now deliverable at real scale programmatically
Time to get creative!
SUMMARY
BRAND
SAFE IN VIEW
HIGLY
TARGETED CROSS-
DEVICE
