scientific method for social media

Sametz Blackstone Associates

The Scientific Method for Social Media

PodCamp Boston 5 – 25 September 2010

Who I am   Tamsen McMahon

  tamsen@sametz.com   @tamadear

  Sametz Blackstone Associates   www.sametz.com   www.sametz.com/roundthesquare   @sametz

  Brass Tack Thinking   brasstackthinking.com

SOCIAL MEDIA

IS A MADHOUSE

Facebook

Twitter

YouTube

Blogs

Some say it’s AN ART.

I say it’s a SCIENCE.

Got your lab book?

You’ll need it.

Today

the method

0 Define the question

1 Observe 2 Investigate

3 Hypothesize

4 Experiment 5 Analyze

6 Retest

O define the question

How can we best use social media for our business?

Is podcasting an effective way to generate prospects?

1 observe

Grow bigger ears – and eyes.

Paraphrase of Chris Brogan

LISTEN: IF

WHAT

WATCH: WHERE HOW

2 investigate

Scope Audiences Content Resources Outcomes Measurement

Scope

Audiences

Resonance & Dissonance

Content

Resources

Outcomes

Measurement

3 hypothesize

For {scope}, {content} from {sources}, used across {tools}, will produce {measured} {results} with {audiences}.

4 experiment

Design Execution

OBSERVATION ≠

PARTICIPATION

OBSERVATION ≠

PARTICIPATION (you have to do it)

5 analyze

Numbers Sentiment Actions

6 retest

It takes practice.

So maybe it is a madhouse.

But now you’re the mad scientist.

Who I am   Tamsen McMahon

  tamsen@sametz.com   @tamadear

  Sametz Blackstone Associates   www.sametz.com   www.sametz.com/roundthesquare   @sametz

  Brass Tack Thinking   brasstackthinking.com