sc po some-03

Social Media: Behind the Scenes2013 week 03

among the digital natives

identity

privacy

You’re doing it wrong!

You’re doing it wrong!

not doing it the way we did...

...and that’s wrong!

• Name

• Sex

• Age

• Location

• Nationality

• Religion

• ...

2003

4chan

18 millions visitors 730 millions de page-views per month

http://scr.bi/TH0NEk4chan and /b/: An Analysis of Anonymity and Ephemerality in a Large Online Community

identity hacksocial impact

Tunis, jan 8th 2011

#Occupy

identity hackcultural innovation

who invented memes?

1954

Roland BarthesFather of Semiotics

Myths

sign

signifier

π

« seme »

1970

A single unit of semantic meaning, a word, a song, or an image.

A seme means many things at once, it’s "a flicker of meaning."

« seme »

imperious

resigned

grumpy

humiliated

ridiculous

"a flicker of meaning"« seme »

They mean many things at once, or their meanings change over time.

« seme »

their meanings change over time

http://bit.ly/barthes-meme

Pr Richard Dawkins, ethologist, evolutionary biologist, University of Oxford's Professor for Public Understanding of Science

1976

Culture in terms of tiny units of meaning (meme)that replicate themselves and compete for survival.

« meme »

a flicker of meaning in internet conversations

Meme

competing for survival through replication

Meme

http://bit.ly/interview-dawkins-meme

MemeRoland Barthes

meetsRichard Dawkins

on 4chan

Granular identityThere’s a world outside Facebook

1983

Dav

id H

amilt

on

2013

sexting

Teenagers overwhelmingly say they're irritated when asked to "sext" nude pictures of themselves to other teens, but nearly 30 percent have done so anyway.

http://bit.ly/TGV6GD

30 %

2007

teens are using the internet

to shape their identity

...using iteration...

one more thing...

iteration is howyou build a successful

startup