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Social Media: Behind the Scenes 2013 week 03

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Social Media: Behind the Scenes2013 week 03

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among the digital natives

identity

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privacy

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You’re doing it wrong!

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You’re doing it wrong!

not doing it the way we did...

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...and that’s wrong!

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• Name

• Sex

• Age

• Location

• Nationality

• Religion

• ...

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2003

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4chan

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18 millions visitors 730 millions de page-views per month

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http://scr.bi/TH0NEk4chan and /b/: An Analysis of Anonymity and Ephemerality in a Large Online Community

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identity hacksocial impact

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Tunis, jan 8th 2011

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#Occupy

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identity hackcultural innovation

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who invented memes?

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1954

Roland BarthesFather of Semiotics

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Myths

sign

signifier

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π

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« seme »

1970

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A single unit of semantic meaning, a word, a song, or an image.

A seme means many things at once, it’s "a flicker of meaning."

« seme »

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imperious

resigned

grumpy

humiliated

ridiculous

"a flicker of meaning"« seme »

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They mean many things at once, or their meanings change over time.

« seme »

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their meanings change over time

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http://bit.ly/barthes-meme

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Pr Richard Dawkins, ethologist, evolutionary biologist, University of Oxford's Professor for Public Understanding of Science

1976

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Culture in terms of tiny units of meaning (meme)that replicate themselves and compete for survival.

« meme »

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a flicker of meaning in internet conversations

Meme

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competing for survival through replication

Meme

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http://bit.ly/interview-dawkins-meme

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MemeRoland Barthes

meetsRichard Dawkins

on 4chan

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Granular identityThere’s a world outside Facebook

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1983

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Dav

id H

amilt

on

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2013

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sexting

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Teenagers overwhelmingly say they're irritated when asked to "sext" nude pictures of themselves to other teens, but nearly 30 percent have done so anyway.

http://bit.ly/TGV6GD

30 %

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2007

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teens are using the internet

to shape their identity

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...using iteration...

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one more thing...

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iteration is howyou build a successful

startup

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