saturday, 6 september 2014 presented by gerard byrne b com fcpa faim volunteering north queensland...

Saturday, 6 September 2014

Presentedby

Gerard Byrne B Com FCPA FAIM

Volunteering North Queensland Townsville City Council

Gerard Byrne

Chair, Townsville Lifelong Learning Strategic Leadership Group

Company Secretary, Northern Fury

Presenter, Volunteering North Queensland

Marketing for Community Organisations 2013

Major Trends

Competition

Global Impacts

Social Media

Marketing for Community Organisations 2014

What is marketing?

Marketing is the process by which you examine the world in which you operate - that includes your customers, your competition (or other similar groups to yours) and what you have to offer.

Source: www.ourcommunity.com.au

Marketing for Community Organisations 2014

What is community marketing?

Marketing is about the entire breadth of experiences people have with your group and the way in which people perceive your organisation- from promotional material to correspondence, to dealing directly with staff, members or volunteers.

Source: www.ourcommunity.com.au

Marketing for Community Organisations 2014

Marketing, Promotion, Advertising

Marketing – Why

Promotion - How

Advertising - Techniques

Marketing for Community Organisations 2014

Marketing Goals?

Achieve organisation’s goal Awareness and recognition Attract and retain members Attract support Grants, Support, and Sponsorship

Marketing for Community Organisations 2014

Challenges?

Time and commitment Resources and expertise Competition Internal Changes External Challenges

Marketing for Community Organisations 2014

Challenges?

https://www.youtube.com/watch?v=i7YE4xoh-94

https://www.youtube.com/watch?v=BSlniMlmDt0

Best Community Marketing Resources

Thank You

Gerard Byrne

0438 704870

suncity@beyond.net.au