san diego crew classic ® sdtmd presentation february 14, 2014
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San Diego Crew Classic
San Diego Crew Classic®
SDTMD PresentationFebruary 14, 2014
San Diego Crew Classic
Crew Classic ®
An Iconic San Diego event
Long history and tradition
National and international recognition
One of the largest rowing regattas in the USA
2
THANK YOU
San Diego Crew Classic
MEDIA Exposure
Advertising- Rowing Media Ad
Campaign- Social Media
Platforms- Travel / Tourism
Press- Over 1 billion media
impressionsworldwide
- Live Streaming
3
San Diego Crew Classic
THE RIGHT Programs Top rowing clubs and universities
– High Caliber Competition 4,000 athlete participants
- High existing / potential income levels- Geographically diverse background- Likely to return to San Diego in the future
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*** Past Participants ***
San Diego Crew Classic
ROAD MAP
Long term sustainable growth
5
2014
Goals of reducing reliance on TMD
Growing the Event
2015
2016
=
+
Building on our Success
San Diego Crew Classic
2014 Funding REquest
6
2014Advertising $50,000
Team Payout $60,000
Travel $6,000
Research $4,500
TOTAL$120,50
0
San Diego Crew Classic
TMD Roi
7
2011 2012 2013 2014 2015
Funding $100,000 $215,000 $113,000 $120,000
Nights 8,133 10,015 8,334 9,000 9000
ADR $125.25 $139.52 $140 $143.66
Revenue $1,018,658
$1,397,293
$1,166,760 1,292,940
ROI 10.2 : 1 6.5 : 1 10.3 : 1 10.8 : 1
San Diego Crew Classic 8SAN DIEGO CREW CLASSIC
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