sampling activity calendar

Swiss NaturenPAN India Sampling Activity

Calendar & Ideas

Chandigarh OutletsOct Oct Oct Oct Oct- Nov Nov Nov Nov Nov Dec Dec Dec Dec Jan

Sr. No. Chandigarh 3,4,5 10,11,12 17,18,19 24,25,26 31,1,2 7,8,9 15,16,17 21,22,23 28,29,30 5,6,7 12,13,14 19,20,21 26,27,28 2,3,4

1 M.G Supermarket: sec-9

2 Rlcr: sec-7

3 Sethi confectioners: Sec-18

4 Punjab store: sec-9

5 Empire Store: Sec-17

6 Rlcr: sec-18

7 Kewal store: sec-9

8 Peshawari supermarket Sec-19

9 Talwar store: Sec-15

10 In & out: sec-4

11 M.B supermarket: sec-34

12 Chicfish: Sec-8, Pkl

13 Kaulfarm: sec-34

14 Nagpal poultry: Sec-22

15 Friends poultry sec-21

16 Farmers: sec-34

17 Nagpal poultry: sec-21

18 Anjali Departmental Store: sec-32

19 Bedi chicken: Sec-2, Pkl

20 Tandoori delight: Sec-70, Mohali

21 KFK, Ph 10, Mohali  

Delhi Outlets

Jan Jan Jan Jan-Feb Feb Feb Feb Feb-Mar Mar Mar Mar Mar Apr Apr

Delhi outlets 10,11,12 17,18,19 23,24,25 30,31,1 6,7,8 13.14,15 21,21,22 27,28,1 6,7,8 13,14,15 20,21,22 27,28,29 3,4,5 10,11,12

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Sales Oriented Activities

Sales Want Visibility!

Visibility wants Sale

Opportunity for Sampling

Opportunity for Visibility

Opportunity for InnovationWiden the gap between Swiss Naturen and the Competitor

An unprecedented opportunity

To build our reputation

Marketing works

When we look different

And stand out and avoid the cliche

Gain the mind share

The customer must remember our marketing activity

Fight for attention

•Eye Catching•Impossible to Miss•Simple•Clear•Memorable

How will he remember us?

• Associate our name with something tangible

• The Chicken

During Sampling

List the persons who come in contact Compelling Offers Direct Mailing Dial-a-Recipe

Activities

Look for the ‘Mystery Man’

• Posters will be placed or leaflets will be distributed to people entering the outlet… of‘Can you see the mystery man? He’z wanted!!’

• The ‘mystery man’ (probably disguised dramatically) will actually be roaming in the outlet and people will have to recognize him

• Being approached, he will give the ‘token of victory’ to the person which is to be shown at the canopy will be entitle him of ‘prize’

‘Your Love for Chicken’ Trivia

• It’s a game of trivia on Chicken• An interactive activity for maximum participation promotion• The promoter will ask interesting questions about chicken and

people will have to answer correctly• However, there will participation prize too

Culinary Creativity

• Again a participation promotion activity • Here, people can share ‘their way of chicken snacking’• The participants will get X amount of ‘free shopping’ at the

outlet

Spread a Smile

• People visiting the canopy will be given a smiley that they can keep with them till the parking

• They can a write a funny/ inspirational/ motivating/ lively/ spiritual message with their names below it

• Then they will return at the parking which will be displayed on the board for all 3 days of the activity

Articles that may add value

• Distribution of Free Coasters• Distribution of Free Mugs• Human sized Swiss Naturen Rooster• Cartoon Character like Doremon to attract kids

Other Initiatives

• Participate regularly in exhibitions, as well as support other events.

Thank You