salim and salimah project overview slide share

Saving lives on Oman’s roads

A Sustainability Project

Salim and Salimah, Safe and Sound

السالمة مع سالم و سالمة

Project Goal

www.salimandsalimah.org

The goal of the Salim and Salimah,

Safe and Sound السالمة مع سالم و سالمة

™ campaign is to reduce the spiralling

number of deaths and injuries among

children and young people in road

traffic crashes in the Sultanate of

Oman and wider MENA region

Objectives

To change driver behaviour through creative

multi-media campaigning based on social

marketing principles to:-

raise awareness of death and injury due to

high risk driving habits;

share knowledge of proven death and injury

prevention strategies;

highlight individual responsibility for road

safety.

www.salimandsalimah.org

Concept – educate and empower

Free and accessible resources, film, web,

print;

Research and coalition-based

Focus on Arabic language and Gulf cultural

context

Highly visual: logo, tag, graphics, film and

web

Creative social marketing approach with

branded merchandise

www.salimandsalimah.org

Film – Doesn’t your child deserve a safe ride?

Pioneer child passenger safety film

in the MENA region.

High impact scenarios involving

dangerous driving behaviours

All-Omani cast

Winner of Best Regional Road

Safety Campaign Film, New Delhi

Film Festival 2007

www.salimandsalimah.org

Website – English and Arabic

www.salimandsalimah.org

One Life Your choice newsletter

www.salimandsalimah.org

Print materials

www.salimandsalimah.org

Our network

• World Health Organisation and UN

Global NGO network

• Global Alliance of NGOs

• For Road Safety

• European Road Safety Charter

• Road Traffic Injuries Research

Network

• FIA Foundation and Make Road Safe

Campaign

www.salimandsalimah.org

Who we are

www.salimandsalimah.org

Sustainability is a 100% Omani social enterprise dedicated to

raising awareness of risk factors for death and injury in road

traffic crashes and promoting a ‘crash-free’ culture. Active in

the field of road safety since 2005, Sustainability is:-

creator of pioneer child web and film campaign, Salim and

Salimah, Safe and Sound ™ السالمة مع سالم و سالمة

Oman’s NGO focal point for the Decade of Action on Road

Safety 2011-2020 and founder member of the Global Alliance

of NGOs for Road Safety

Focus for the Decade of Action

www.salimandsalimah.org

Capacity building – train the trainer/ community road

safety ambassadors

Film production and multi-media tool development

Community outreach

Events

Maintaining website, newsletter etc..

To invest in saving lives

www.salimandsalimah.org

Contact:-

Bernadette Bhacker

Project Director

www.salimandsalimah.org

Tel/Fax: (+968) 24492057

Mob: (+968) 99422375 Sustainability llc

P.O. Box 500, Mina Al Fahal 116

Sultanate of Oman