salim and salimah project overview slide share
DESCRIPTION
Overview of a pioneering film and web public awareness campaign in Arabic and English from Oman designed to raise awareness of high risk driving behaviours and in-car protection for childrenTRANSCRIPT
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Saving lives on Oman’s roads
A Sustainability Project
Salim and Salimah, Safe and Sound
السالمة مع سالم و سالمة
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Project Goal
www.salimandsalimah.org
The goal of the Salim and Salimah,
Safe and Sound السالمة مع سالم و سالمة
™ campaign is to reduce the spiralling
number of deaths and injuries among
children and young people in road
traffic crashes in the Sultanate of
Oman and wider MENA region
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Objectives
To change driver behaviour through creative
multi-media campaigning based on social
marketing principles to:-
raise awareness of death and injury due to
high risk driving habits;
share knowledge of proven death and injury
prevention strategies;
highlight individual responsibility for road
safety.
www.salimandsalimah.org
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Concept – educate and empower
Free and accessible resources, film, web,
print;
Research and coalition-based
Focus on Arabic language and Gulf cultural
context
Highly visual: logo, tag, graphics, film and
web
Creative social marketing approach with
branded merchandise
www.salimandsalimah.org
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Film – Doesn’t your child deserve a safe ride?
Pioneer child passenger safety film
in the MENA region.
High impact scenarios involving
dangerous driving behaviours
All-Omani cast
Winner of Best Regional Road
Safety Campaign Film, New Delhi
Film Festival 2007
www.salimandsalimah.org
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Website – English and Arabic
www.salimandsalimah.org
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One Life Your choice newsletter
www.salimandsalimah.org
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Print materials
www.salimandsalimah.org
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Our network
• World Health Organisation and UN
Global NGO network
• Global Alliance of NGOs
• For Road Safety
• European Road Safety Charter
• Road Traffic Injuries Research
Network
• FIA Foundation and Make Road Safe
Campaign
www.salimandsalimah.org
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Who we are
www.salimandsalimah.org
Sustainability is a 100% Omani social enterprise dedicated to
raising awareness of risk factors for death and injury in road
traffic crashes and promoting a ‘crash-free’ culture. Active in
the field of road safety since 2005, Sustainability is:-
creator of pioneer child web and film campaign, Salim and
Salimah, Safe and Sound ™ السالمة مع سالم و سالمة
Oman’s NGO focal point for the Decade of Action on Road
Safety 2011-2020 and founder member of the Global Alliance
of NGOs for Road Safety
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Focus for the Decade of Action
www.salimandsalimah.org
Capacity building – train the trainer/ community road
safety ambassadors
Film production and multi-media tool development
Community outreach
Events
Maintaining website, newsletter etc..
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To invest in saving lives
www.salimandsalimah.org
Contact:-
Bernadette Bhacker
Project Director
www.salimandsalimah.org
Tel/Fax: (+968) 24492057
Mob: (+968) 99422375 Sustainability llc
P.O. Box 500, Mina Al Fahal 116
Sultanate of Oman